CANAL+ Advertising, the leading advertising agency in French-speaking sub-Saharan Africa, recently published in its sales pitch the audience shares of channels based on the latest data from KANTAR's Africascope 2023 study. In addition to the results for SENEGAL, CAMEROON, and IVORY COAST, as well as those for BURKINA FASO and...
The most watched television channels in Senegal, Cameroon, and Ivory Coast
CANAL+ Advertising has just published its sales pitch featuring the audience share results for channels based on the latest data from KANTAR's Africascope 2023 study. Here are the results for SENEGAL, CAMEROON, and IVORY COAST, which supplement those published a few days ago. Adweknow has compiled the main results in...
AFRICASCOPE: the most watched channels in French-speaking sub-Saharan Africa
CANAL+ ADVERTISING publishes the TOP 10 most watched channels in the eight countries analyzed in the AFRICASCOPE study. Over the period studied, i.e., the whole of 2023, the most watched channel is CANAL+ SPORT, or more precisely, the combined audience share of CANAL+'s five sports channels is the highest at...
Video: Florence Ginier summarizes Africascope's main findings for the year 2023
To mark the release of the KANTAR Africascope 2023 study, Florence Ginier, Director of Media Measurement, Media & Creative Consulting at KANTAR, summarizes the main findings for 2023 in a short video. https://www.youtube.com/watch?v=9f32OrFmedA&feature=youtu.be The quiz prepared by Adweknow also allows you to learn more about television, radio, and internet consumption...
Quiz: Test your knowledge of media in French-speaking Africa with the AFRICASCOPE 2023 study
To mark the release of Africascope's findings for 2023, Adweknow invites you to take a short quiz to test your knowledge of radio, television, and internet usage in the eight countries covered by the Africascope study. The answers can be found at the end of the article. In which French-speaking...
The crucial role of studies in better understanding the media – Editorial
The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
Médiamétrie publishes TV audience figures for Côte d'Ivoire for the fourth quarter of 2023
Médiamétrie has just published its quarterly press release on the quarterly declarative audience measurement carried out in Côte d'Ivoire. The surveys were conducted, in collaboration with the Omedia institute, face-to-face, in three waves (October 8-23, 2023, November 5-20, 2023, and December 3-18, 2023) among 2,000 people aged 15 and over...
AFRICASCOPE 2022-2023: initial results
The 2022-2023 edition of Africascope, which has just been published, provides detailed information on television and radio consumption and internet usage. It covers the following countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. TELEVISION The cumulative audience (share of daily viewers)...
IPSOS ORCHESTRATES ITS GRAND RETURN TO FRENCH-SPEAKING AFRICA
IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...