According to the Omedia institute, which tracks TV advertising investments by advertisers in Ivory Coast, TV advertising investments increased by 3.4% in the third quarter of 2024. Overall, IPTV grew by 34.2% in the first nine months of the year compared to the first nine months of 2023. This significant...
Everything you need to know about AFRICAMAT, the new audience measurement system offered by CANAL+ ADVERTISING and MEDIAMETRIE
Make no mistake, AFRICAMAT is not an African e-commerce site for materials. No! The AFRICAMAT study is a new tool for measuring television audiences in sub-Saharan Africa. CANAL+ADVERTISING and MÉDIAMÉTRIE presented this tool to the market on Wednesday, September 11, in the presence of numerous pan-African advertisers and agencies and...
Ivory Coast: Audience measurement as a matter of utmost urgency
On July 18, the High Authority for Audiovisual Communication in Côte d'Ivoire issued a press release reminding the public that "pursuant to Law No. 2017-868 of December 27, 2017, on the legal framework for audiovisual communication, as amended by Law No. 2022-979 of December 20, 2022, it is responsible for...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...
Top 10 channels in Gabon, Congo, and the Democratic Republic of Congo according to Africascope 2023
CANAL+ Advertising, the leading advertising agency in French-speaking sub-Saharan Africa, recently published in its sales pitch the audience shares of channels based on the latest data from KANTAR's Africascope 2023 study. In addition to the results for SENEGAL, CAMEROON, and IVORY COAST, as well as those for BURKINA FASO and...
The most watched television channels in Senegal, Cameroon, and Ivory Coast
CANAL+ Advertising has just published its sales pitch featuring the audience share results for channels based on the latest data from KANTAR's Africascope 2023 study. Here are the results for SENEGAL, CAMEROON, and IVORY COAST, which supplement those published a few days ago. Adweknow has compiled the main results in...
AFRICASCOPE: the most watched channels in French-speaking sub-Saharan Africa
CANAL+ ADVERTISING publishes the TOP 10 most watched channels in the eight countries analyzed in the AFRICASCOPE study. Over the period studied, i.e., the whole of 2023, the most watched channel is CANAL+ SPORT, or more precisely, the combined audience share of CANAL+'s five sports channels is the highest at...
Video: Florence Ginier summarizes Africascope's main findings for the year 2023
To mark the release of the KANTAR Africascope 2023 study, Florence Ginier, Director of Media Measurement, Media & Creative Consulting at KANTAR, summarizes the main findings for 2023 in a short video. https://www.youtube.com/watch?v=9f32OrFmedA&feature=youtu.be The quiz prepared by Adweknow also allows you to learn more about television, radio, and internet consumption...
Quiz: Test your knowledge of media in French-speaking Africa with the AFRICASCOPE 2023 study
To mark the release of Africascope's findings for 2023, Adweknow invites you to take a short quiz to test your knowledge of radio, television, and internet usage in the eight countries covered by the Africascope study. The answers can be found at the end of the article. In which French-speaking...