Established on the African continent for several decades, the Castel Group has announced the sale of two brands and mineral water bottling plants in order to focus on its core business: beer production. As a result, the AWA and CRISTALINE brands will disappear from the Ivorian market. These two brands...
Negomedia becomes Beko's consulting and media buying agency
Negomedia becomes Beko's consulting and media buying agency for 2023. Founded in 1955, the Beko brand is of Turkish origin and is now present in more than 100 countries. Negomedia Conseil, an agency specializing in strategy consulting, planning, and media buying, was founded by Ahmadou Gueye and is already well...
IPTV in SENEGAL: +22.4% in the first quarter of 2023
According to data from the Omedia institute, which tracks TV advertising investment in Senegal and other French-speaking African countries, advertising spending rose by 22.4% in the first quarter of 2023 compared to the first quarter of 2022. With increases of 43% each, January and February are in line with 2022,...
Food and beverages: Ivorians' favorite brands
Food and beverages, along with telecommunications, are two key sectors for communication and the economy in Côte d'Ivoire. In March 2023, as in March 2022, these three sectors ranked first, second, and third among brands investing in TV, according to the Omedia Institute, which tracks television advertising investments. TOP 3...
The Brand Observatory – Maggi and Dinor: the best-known Ivorian food brands
MAGGI AND DINOR: THE MOST WELL-KNOWN IVORIAN FOOD BRANDS The IVORIAN BRAND OBSERVATORY, developed jointly by ADWEKNOW and FIELDPRO RESEARCH, provides information on brand awareness (TOP of MIND, aided and unaided awareness), consumption, and consumer satisfaction, as well as a preference indicator linked to brand image. Here are some...
Guinea: National Information and Communication Professions Week will be held from May 23 to 27, 2023
The Ministry of Information and Communication (MIC), in collaboration with all information and communication stakeholders, including professional media organizations, communication agencies, and advertising agencies in the Republic of Guinea, is organizing Information and Communication Careers Week (SENAMIC). This celebration will revolve around World Press Freedom Day (WPFD), celebrated on May...
Adweknow and Fieldpro Research launch the Ivory Coast Brand Observatory
Since its launch in 2016, Adweknow has aimed to promote and develop the advertising and media sector in French-speaking Africa. Convinced that the development of advertising and media must be based on reliable studies, we decided, in collaboration with Fieldpro Research, that it would be useful to provide the market...
Advertising and digital media in French-speaking sub-Saharan Africa
In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...
Le Lionceau: how a local brand uses digital technology to survive in a highly competitive market.
With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...