The term funnel is becoming increasingly common in marketing. Contrary to what one might think, this term is not derived from the word fun. Nor is it a word from the funeste family. No! A funnel is the English term for a funnel. Widely used in digital marketing in recent...
Mehdi El Alj takes stock of the African Cristal Festival
The African Cristal Festival took place on December 7 and 8. Now it's time to take stock... Contrary to what had been announced, the African Cristal Festival took place in Casablanca. We brought together more than 150 people to celebrate this year's African talent and major campaigns, but also to...
Death of Lionel Mandeix, founder of Voice Africa and official photographer of the Presidency of Senegal
Lionel Mandeix was one of the founding members of Agence Voice Africa, created in 2014 and affiliated with the Dentsu network. He was also the official photographer of Senegalese President Macky Sall, whom he had met when Sall was campaign manager for Abdoulaye Wade, President of Senegal from 2000 to...
Interview with Delphine Lavaud, founder and director of Asensia Africa
After extensive experience at the helm of the PUBLICIS Côte d'Ivoire agency, Delphine Lavaud decided to create ASENSIA in 2021, a brand development agency 2.0, Public Relations & Corporate Culture dedicated to Africa. ASENSIA AFRICA is an agency based in Ivory Coast. How does it differ from other agencies? Asensia...
McCANN Douala: the LA PASTA Facebook campaign
PASTA: I FEEL GOOD THIS MONTH Technical data sheet - Industry: Foodand beverage - Advertiser: PANZANICAMEROON - Agency: McCANN Douala- Distribution channel: Facebook- Number of followers: 37k
"Back to school"—the new Youscribe campaign rolled out in five African countries
YouScribe, the largest French-language digital library with over a million subscribers, is supporting schoolchildren as they return to school with a unique promotional campaign. Implemented in partnership with Orange, the Back To School campaign will cover five African countries: Ivory Coast, Senegal, Burkina Faso, Morocco, and Guinea. From September 1...
A new version of the African Cristal Festival
After being organized for many years by its founder Christian Cappe, the African Cristal Festival is back in a new format, bringing together marketing, communications, and media professionals to showcase the continent's advertising creativity. As a reminder, Christian Cappe, founder of the Cristal Festival, chose to leave the company in...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
HAVAS revamps its visual identity and brand architecture
"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...
We explain how you can access the results of the Adweknow/Fieldpro Research brand observatory at a lower cost.
Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies,...