PASTA: I FEEL GOOD THIS MONTH Technical data sheet - Industry: Foodand beverage - Advertiser: PANZANICAMEROON - Agency: McCANN Douala- Distribution channel: Facebook- Number of followers: 37k
"Back to school"—the new Youscribe campaign rolled out in five African countries
YouScribe, the largest French-language digital library with over a million subscribers, is supporting schoolchildren as they return to school with a unique promotional campaign. Implemented in partnership with Orange, the Back To School campaign will cover five African countries: Ivory Coast, Senegal, Burkina Faso, Morocco, and Guinea. From September 1...
A new version of the African Cristal Festival
After being organized for many years by its founder Christian Cappe, the African Cristal Festival is back in a new format, bringing together marketing, communications, and media professionals to showcase the continent's advertising creativity. As a reminder, Christian Cappe, founder of the Cristal Festival, chose to leave the company in...
The latest video campaigns from Totem Experience
Discover three campaigns created by the Totem Experience teams in recent months.The first, for Pullman Abidjan: Chocolate Saturday. The UEFA Champions League Final for Brassivoire Dance with the Skys, for SkyGirls Ivory Coast.
HAVAS revamps its visual identity and brand architecture
"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...
We explain how you can access the results of the Adweknow/Fieldpro Research brand observatory at a lower cost.
Adweknow and Fieldpro Research have joined forces to develop L’OBSERVATOIRE DES MARQUES (The Brand Observatory). This study enables brands to understand how they rank among their competitors and make the necessary marketing adjustments to address their weaknesses. It is also a robust knowledge tool for communications agencies and advertising agencies,...
Brand Africa 100 2023 edition: African brands losing momentum
As usual, World Africa Day saw the annual publication of the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired and useful African brands in 2023. Since 2010, the Brand Africa 100: Africa’s Best Brands ranking has analyzed and listed brands and companies in Africa, based on...
McCANN Abidjan wins award at Pitcher Festival
As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media,...
IPTV Cameroon in the first quarter of 2023: -45%
According to the Omedia institute, which monitors IPTV in several countries, TV advertising investment fell by 45% in the first quarter of 2023 in Cameroon. Last year, they broke all records with a 76% increase in the first three months of the year. The African Cup of Nations, which took...
IPTV in decline in Côte d'Ivoire: what solutions are there to remedy this?
Advertising investment in television in Côte d'Ivoire fell sharply for the second consecutive year (-21% in 2023 compared to the first quarter of 2022 and -9.2% in the first quarter of 2022 compared to the previous year). The first quarter of 2023 is thus barely above the level of the...