The Ivorian agency WOO, founded by Aicha Keita, supports companies in implementing and managing their digital marketing strategy in Côte d'Ivoire and publishes a monthly marketing calendar of events. This annual calendar, intended for the agency's clients, aims to anticipate events and highlights of the year in order to devise...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
Idrissa Ouedraogo, new president of the High Council for Communication (CSC) IN BURKINA FASO
Idrissa Ouedraogo has been appointed President of the High Council for Communication (CSC) for a five-year term. He took office on February 1, replacing Abdoulazize Bamogo. According to the new law passed in November 2023 in Burkina Faso, the right to appoint the head of the High Council for Communication...
UNILEVER official sponsor of the 2023 Africa Cup of Nations and the 2024 Women's Africa Cup of Nations
The Unilever group, which recently became the official sponsor of the FIFA World Cup and FIFA Women's World Cup until 2027, has just announced that it will also be the official sponsor of the "TotalEnergies CAF Africa Cup of Nations, Côte d'Ivoire 2023" (taking place in Côte d'Ivoire) through its...
Voodoo x Orange CI: "Chez nous, le Foot c'est ballon" campaign
Director: Ben LacourProducer: HibiscusCopywriter: Romain FuretArt Director: Guy Roland Rabet https://www.youtube.com/watch?v=L_-xNQe4pik&ab_channel=VoodooGroup
Did you say funnel?
The term funnel is becoming increasingly common in marketing. Contrary to what one might think, this term is not derived from the word fun. Nor is it a word from the funeste family. No! A funnel is the English term for a funnel. Widely used in digital marketing in recent...
Mehdi El Alj takes stock of the African Cristal Festival
The African Cristal Festival took place on December 7 and 8. Now it's time to take stock... Contrary to what had been announced, the African Cristal Festival took place in Casablanca. We brought together more than 150 people to celebrate this year's African talent and major campaigns, but also to...
Death of Lionel Mandeix, founder of Voice Africa and official photographer of the Presidency of Senegal
Lionel Mandeix was one of the founding members of Agence Voice Africa, created in 2014 and affiliated with the Dentsu network. He was also the official photographer of Senegalese President Macky Sall, whom he had met when Sall was campaign manager for Abdoulaye Wade, President of Senegal from 2000 to...
Interview with Delphine Lavaud, founder and director of Asensia Africa
After extensive experience at the helm of the PUBLICIS Côte d'Ivoire agency, Delphine Lavaud decided to create ASENSIA in 2021, a brand development agency 2.0, Public Relations & Corporate Culture dedicated to Africa. ASENSIA AFRICA is an agency based in Ivory Coast. How does it differ from other agencies? Asensia...