In recent years, the Ivorian government has been implementing measures to clean up the advertising sector. The focus is on outdoor advertising, particularly illegal advertising. To this end, in 2021, the public authorities launched the digitization of the administrative process for managing urban space occupancy permits in order to limit...
Omenkart agency sets its sights on Benin
The Cameroonian agency Omenkart, which specializes in communication strategy, brand content, and press relations, is embarking on a new phase of its development. Founder Diane Audrey Ngako announced on social media that the agency would be launching its activities in Cotonou, Benin. Founded in 2017, the agency already had a...
Africa: Société Générale scales back operations
In the early 2000s, Africa attracted a large number of players from the Western financial community. And with good reason: the continent seemed full of promise, buoyed by booming demographics, a growing middle class, and rising growth rates. Société Générale, in particular, had captured this high-potential market. A long-standing player...
AFRETAIL – The first retail and franchise forum dedicated to Africa will take place on June 28 in PARIS
Concretiz & EURELIA, the international division of PROCOS, are organizing the first Afretail forum, a meeting between international brands interested in the African continent and local distributors/franchisees.The aim of the forum is to connect international brands and qualified retailers in order to promote opportunities for expansion in Africa while enabling...
The WOO agency publishes the "marketing and communications calendar" of events
The Ivorian agency WOO, founded by Aicha Keita, supports companies in implementing and managing their digital marketing strategy in Côte d'Ivoire and publishes a monthly marketing calendar of events. This annual calendar, intended for the agency's clients, aims to anticipate events and highlights of the year in order to devise...
How did Senegalese brands use television in 2023 for their advertising campaigns?
ADWEKNOW was able to use the television advertising data published monthly by the Omedia institute to produce an insightful report on how brands managed their TV advertising presence in 2023. 57 advertisers are mentioned at least once in one of the monthly TOP 10 rankings in 2023 => the Senegalese...
CANOSCOPE Opinionway Barometer: NCI to receive award for most-watched TV channel during CAN 2023
On Thursday, February 22, the Opinionway research institute will host an awards ceremony for brands that shone during the 2023 Africa Cup of Nations. Around 100 companies will attend the ceremony at the Sofitel in Abidjan. These trophies are awarded based on the results of the five cumulative waves of...
Idrissa Ouedraogo, new president of the High Council for Communication (CSC) IN BURKINA FASO
Idrissa Ouedraogo has been appointed President of the High Council for Communication (CSC) for a five-year term. He took office on February 1, replacing Abdoulazize Bamogo. According to the new law passed in November 2023 in Burkina Faso, the right to appoint the head of the High Council for Communication...
UNILEVER official sponsor of the 2023 Africa Cup of Nations and the 2024 Women's Africa Cup of Nations
The Unilever group, which recently became the official sponsor of the FIFA World Cup and FIFA Women's World Cup until 2027, has just announced that it will also be the official sponsor of the "TotalEnergies CAF Africa Cup of Nations, Côte d'Ivoire 2023" (taking place in Côte d'Ivoire) through its...
Voodoo x Orange CI: "Chez nous, le Foot c'est ballon" campaign
Director: Ben LacourProducer: HibiscusCopywriter: Romain FuretArt Director: Guy Roland Rabet https://www.youtube.com/watch?v=L_-xNQe4pik&ab_channel=VoodooGroup