With African sports in the spotlight, particularly with the upcoming Africa Cup of Nations in Ivory Coast, Senegalese agency ASMAA is officially launching its activities. African Sports, Marketing and Advertising Agency (ASMAA) is positioning itself as one of the first sports marketing agencies dedicated to helping advertisers and athletes conquer...
Opinion & Public BCW aims to transform PR through artificial intelligence
Transforming public relations through artificial intelligence? That is the ambition of Opinion & Public, a public relations agency based in Ivory Coast affiliated with the global BCW network and created in 2019 by Kwame Senou. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia. Using artificial...
PlaYce and Carrefour inaugurated in Cameroon
After the two PlaYce shopping centers in Côte d'Ivoire located in Marcory and La Palmeraie, CFAO has finally opened its third shopping center in sub-Saharan Africa and its first in Central Africa. Located in the heart of the city, this shopping center, which has 12,000 m² of retail space and...
ALTAVIA BLUE LIONS in charge of AUCHAN's communications
A few days after its president, Barthélemy Guislain, announced its arrival in Côte d'Ivoire, Auchan inaugurated its first Ivorian supermarket in the Cocody district of Abidjan on Tuesday, June 14. In addition to this 900 m² supermarket in Cocody, Auchan will also open four MyAuchan convenience stores in Cocody, Abobo,...
Opinion & Public unveils the 2022 edition of the ranking of the most admired African brands
Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a Geopoll study conducted in more than 25 countries and data analysis carried out by Kantar and Brand Leadership. Once again this year, Brand Africa has unveiled its new...
The Auchan Group sets up operations in Ivory Coast
The Auchan group will open stores in Abidjan and other cities in the interior, announced Barthélemy Guislain, president of the Mulliez Family Association (AFM), owner of the AUCHAN group, on Wednesday, June 1, 2022, following a working meeting with Ivorian Prime Minister Patrick Achi. President Barthélemy Guislain expressed his company's...
CANAL+, a brand that has won eight awards at the African Creativity Festival
The 5th Pitcher Festival of Creativity was held in Lagos, Nigeria, from May 17 to 21, 2022. These awards recognize African advertising creativity across various categories covering the entire spectrum of communication: media, digital, public relations, influence, and entertainment. Three African campaigns by CANAL+ were recognized in different categories, including...
Ivorian agency Opinion & Public – BCW honored at the Pitcher Awards
At the Pitcher Awards, the BCW network's communications and public relations agency Opinion & Public won three awards for the creativity of its campaigns. The ceremony, held on May 21, once again rewarded creativity in advertising on the African continent. Opinion & Public won the silver trophy in the public...
Adicom Academy is hosting a webinar on influencer marketing campaigns
Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand. But how do you manage an influencer marketing campaign step by step? How do you target the right influencers?...
Call for entries for the 5th edition of Les Impériales
On the eve of the fifth edition of Morocco's flagship marketing and communications event, Les Impériales is calling for entries for Les Étoiles 2022 to recognize the best advertising designers of 2020-2021. The concept: the Advertising Creation Awards The "Les Étoiles" awards recognize best practices in the advertising communication industry,...