Since 2010, the Brand Africa 100: Africa's Best Brands ranking has analyzed and listed brands and companies in Africa, based on a Geopoll study conducted in more than 25 countries and data analysis carried out by Kantar and Brand Leadership. Once again this year, Brand Africa has unveiled its new...
The Auchan Group sets up operations in Ivory Coast
The Auchan group will open stores in Abidjan and other cities in the interior, announced Barthélemy Guislain, president of the Mulliez Family Association (AFM), owner of the AUCHAN group, on Wednesday, June 1, 2022, following a working meeting with Ivorian Prime Minister Patrick Achi. President Barthélemy Guislain expressed his company's...
CANAL+, a brand that has won eight awards at the African Creativity Festival
The 5th Pitcher Festival of Creativity was held in Lagos, Nigeria, from May 17 to 21, 2022. These awards recognize African advertising creativity across various categories covering the entire spectrum of communication: media, digital, public relations, influence, and entertainment. Three African campaigns by CANAL+ were recognized in different categories, including...
Ivorian agency Opinion & Public – BCW honored at the Pitcher Awards
At the Pitcher Awards, the BCW network's communications and public relations agency Opinion & Public won three awards for the creativity of its campaigns. The ceremony, held on May 21, once again rewarded creativity in advertising on the African continent. Opinion & Public won the silver trophy in the public...
Adicom Academy is hosting a webinar on influencer marketing campaigns
Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand. But how do you manage an influencer marketing campaign step by step? How do you target the right influencers?...
Call for entries for the 5th edition of Les Impériales
On the eve of the fifth edition of Morocco's flagship marketing and communications event, Les Impériales is calling for entries for Les Étoiles 2022 to recognize the best advertising designers of 2020-2021. The concept: the Advertising Creation Awards The "Les Étoiles" awards recognize best practices in the advertising communication industry,...
The Africa Cup of Nations boosts TV advertising investment in Cameroon and Senegal
+76% in Cameroon, +114% in Senegal in the first quarter of 2022: TV advertising investments tracked by Omedia were boosted by the performance of their national teams in the 2022 Africa Cup of Nations. Senegal's victory in the competition allowed many advertisers to ride the wave of enthusiasm generated by...
KANTAR Insights is hosting a webinar on "How to create winning communications in French-speaking sub-Saharan Africa."
Kantar Insights France and Kantar Senegal are organizing a special webinar on June 9 from 11 a.m. to 12:30 p.m. (CET) in Paris and Dakar, on the drivers of successful communication in French-speaking sub-Saharan Africa: - What are the five keys to creative effectiveness in Africa? - How can you...
IPTV in Ivory Coast: down 9.2% in the first quarter of 2022
Unlike Senegal, where advertisers' TV advertising investments jumped 114% in the first quarter, the Omedia institute, which tracks advertisers' advertising investments in several African countries, has seen a 9.2% decline in Côte d'Ivoire over the same period this year. It should be noted that the first quarter of 2021 saw...
Didier Aplogan Djibodé reappointed as head of the Association of Communication Agencies of Benin
Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term. His appointment follows an extraordinary general meeting held on April 29 in Cotonou. At the head of this association, this communications and...