Brand Africa will recognize and rank the "Best Places in Africa" for tourism, investment, and citizen engagement in Africa. Brand Africa today launched "Brand Africa | Best Places in Africa," a pan-African initiative to recognize and rank the best places for tourism, investment, and citizen engagement in Africa. The initiative...
ADICOMDAYS 2021: the names of the first speakers have been revealed!
For its fifth edition, the Adicomdays team is once again confirming its commitment to the digital communications ecosystem by enabling as many people as possible to attend the event both virtually and in person. This year, ADICOMDAYS will focus on the theme of "STORYTELLING MADE IN AFRICA" and will take...
Kawarizmi launches Africa's first programmatic DOOH campaign
Kawarizmi, a specialist in offline, online, and programmatic media buying, has just completed the very first programmatic DOOH (digital out-of-home) activation on the African continent (excluding South Africa). Read also: Kawarizmi connects advertisers to African markets. The operation is part of a vast media plan rolled out this summer in...
BLUE LIONS strengthens its team with five new arrivals
Altavia Blue Lions, the digital agency specializing in supporting global brands in Africa, the Indian Ocean, and the Middle East, announces several new arrivals to strengthen its consulting teams in Paris and Dubai. Anne Petiteau (formerly of Bureau Veritas) & Lila Amalou (formerly of Cojecom) as senior project managers, Charlotte...
The ADICOMAWARDS 2021 are now open!
A few weeks ago, the Totem Experience team officially announced the launch of the fifth edition of Adicomdays, the event that brings together the major players in digital technology on the African continent. The next edition of Adicomdays will take place in two stages, first in Abidjan on October 28,...
IPTV in Ivory Coast: +50% in June and +28.6% in the first half of 2021
The latest figures from the Omedia institute, which tracks advertisers' gross advertising spending in Côte d'Ivoire, show a very strong increase in the TV advertising market (IPTV) in June 2021 (+50% vs. June 2020). Overall, the first half of the year saw growth of +28.6% compared to the first half...
ADICOMDAYS: a fifth edition organized around the theme "Storytelling made in Africa"
The Totem Experience team has officially announced the key dates for the fifth edition of ADICOMDAYS, the continent's leading digital event. This year, ADICOMDAYS will be split into two major events, one in October 2021 in Abidjan and the other in December in Dakar. It should be noted that due...
BCW strengthens its network in French-speaking Africa
BCW Africa, a leading African communications agency and regional office of the global BCW network, announced today that Opinion & Public, based in Côte d'Ivoire, has become a full partner of the BCW brand: Opinion & Public BCW. A key player in French-speaking West Africa, Opinion & Public BCW is...
Senegal: CFAO Retail opens its second Carrefour Market supermarket near Dakar
The city of Thiès, 70 km from Dakar, now has a CFAO Retail supermarket after six months of construction. With a total surface area of 750 square meters, the new Carrefour Market offers more than 9,000 products, 70% of which come from Senegalese suppliers, while around 15% are Carrefour brand...