Influencer marketing has become an essential tool for advertisers in implementing a digital marketing strategy as part of their marketing process. It builds consumer confidence and adds credibility to the brand. But how do you manage an influencer marketing campaign step by step? How do you target the right influencers?...
Call for entries for the 5th edition of Les Impériales
On the eve of the fifth edition of Morocco's flagship marketing and communications event, Les Impériales is calling for entries for Les Étoiles 2022 to recognize the best advertising designers of 2020-2021. The concept: the Advertising Creation Awards The "Les Étoiles" awards recognize best practices in the advertising communication industry,...
The Africa Cup of Nations boosts TV advertising investment in Cameroon and Senegal
+76% in Cameroon, +114% in Senegal in the first quarter of 2022: TV advertising investments tracked by Omedia were boosted by the performance of their national teams in the 2022 Africa Cup of Nations. Senegal's victory in the competition allowed many advertisers to ride the wave of enthusiasm generated by...
KANTAR Insights is hosting a webinar on "How to create winning communications in French-speaking sub-Saharan Africa."
Kantar Insights France and Kantar Senegal are organizing a special webinar on June 9 from 11 a.m. to 12:30 p.m. (CET) in Paris and Dakar, on the drivers of successful communication in French-speaking sub-Saharan Africa: - What are the five keys to creative effectiveness in Africa? - How can you...
IPTV in Ivory Coast: down 9.2% in the first quarter of 2022
Unlike Senegal, where advertisers' TV advertising investments jumped 114% in the first quarter, the Omedia institute, which tracks advertisers' advertising investments in several African countries, has seen a 9.2% decline in Côte d'Ivoire over the same period this year. It should be noted that the first quarter of 2021 saw...
Didier Aplogan Djibodé reappointed as head of the Association of Communication Agencies of Benin
Didier Aplogan Djibodé, Regional Director for Africa at AG Partners Publicis Africa, has been reappointed as head of the Benin Association of Communication Agencies for a three-year term. His appointment follows an extraordinary general meeting held on April 29 in Cotonou. At the head of this association, this communications and...
A look back at the 2022 Africa Cup of Nations with an advertising campaign by McCANN Douala
On the occasion of the 2022 African Cup of Nations, McCANN Douala supported WINMAX, a sports betting company, in rolling out digital communication initiatives to boost its visibility. The agency set itself the task of implementing relevant digital initiatives and creating impactful media. Technical specifications - Industry: Sports betting -...
ADICOM WATCH, an event not to be missed, March 31 in Abidjan
The ADICOM FAMILY is launching a new event: ADICOM WATCH, a film produced by Totem Experience, featuring the best of Ivorian and African advertising and brand content from the past year! After two lean years due to COVID, Adicom Watch will undoubtedly be a breath of fresh air and inspiration...
IPTV November 2021: a record month in Senegal thanks to food brands
November 2021 alone generated 2,152,000,000 CFA francs in gross advertising revenue in Senegal for the television channels studied by the Omedia institute. This represents an increase of +142% compared to the same period in 2020 and, more importantly, it is the first time that IPTV has exceeded 2 billion CFA...
Kwame Senou and Sophie Masipa launch a pan-African communications agency called ESG
After working at Harmonies Media Group in Ivory Coast, Kwame Senou founded Opinion & Public in 2019, a public relations agency affiliated with the BCW (Burson Cohn & Wolfe) group. Through this entity, he represents BCW in Ivory Coast, Guinea, Benin, and Liberia.He is also the vice president for French-speaking...