Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...
JM2I: branding, a driver of growth for Ivorian businesses?
The first edition of the Innovative Ivorian Brand Days (JM2I) will be held from December 19 to 22. Organized by the Ivorian Intellectual Property Office (OIPI), this first edition will focus on the theme: "Brands: a lever for business development." This initiative, launched by Koffi Paul Assandé, Director General of...
The new guides are out!
Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously. A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here...
IPTV in Ivory Coast: -5% in the third quarter of 2022
TV advertising investments (IPTV) measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, fell by 5.0% in the third quarter of 2022 compared to the same period last year, reaching a total of 2.450 billion CFA francs. This decline was particularly marked in September (-23%), which...
CFAO Retail continues its expansion in Senegal
After opening a second Carrefour Market near Dakar in 2021, CFAO Consumer Retail is continuing its expansion in the country with a new shopping center in the port city of Saly, Senegal. Built in ten months, this new shopping center includes a Carrefour Market supermarket with a sales area of...
IPTV in Senegal: +10.2% in the third quarter of 2022
TV advertising investments measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, grew by 10.2% in the third quarter of 2022 compared to the same period last year, reaching a total of 3.253 billion CFA francs. This increase is mainly due to July, which saw a...
IPTV in Cameroon: down 23.9% in the third quarter of 2022
TV advertising investments (IPTV) measured by the Omedia institute, which tracks IP in television in several French-speaking African countries, fell sharply (-23.9%) in the third quarter of 2022 compared to the same period last year, reaching CFAF 727,844,000, as shown in the table below. This sharp decline is mainly due...
Nigeria wants to generate more revenue from the advertising market
Shortly after announcing a ban on the use of foreign models and voiceovers in advertisements targeting the local population, Nigeria is once again making headlines with a new decision taken by the new Advertising Regulatory Council (Arcon). From 2023 onwards, advertisements targeting the local population must now be produced within...
Adicomdays 2022: the complete program!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience , the sixth edition will take place in Abidjan on Saturday , November 12 , at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT . Engagement...
The first speakers for Adicomdays have been announced!
As part of the ADICOM DAYS (Africa Digital Communication Days) event organized by Totem Expérience, the sixth edition will take place in Abidjan on Saturday, November 12, at the Institut Français. Six hundred people are expected to attend in person for: A TOPICAL THEME: ENGAGEMENT. Engagement on social media has...