The TV advertising market, which is monitored monthly by the Omedia institute in Côte d'Ivoire, confirms the downward trend that began in the middle of the first half of 2022: The first half of the year saw slight growth (+1.4%) but the slight decline in the third quarter (-5%) was...
The 2022 World Cup boosts IPs in Senegal: +63.7 in November-December 2022
The company Omédia has provided us with exceptional data on television advertising investment in Senegal for November and December 2022, during which the World Cup took place and the Senegalese team participated. The World Cup began on November 20 and ended on December 18. The public channel RTS broadcast the...
"Dem Ba Jeex" campaign by Caractère for the Kirène group
A look back at the advertising campaign created by Senegalese agency Caractère for the Kirène group, ahead of the 2022 FIFA World Cup:
Nigeria wants to regulate digital advertising
Generate more revenue at the national level through the advertising market? That is the goal Nigeria has set for itself in recent months. Driven by the ambition to clean up the advertising market as a whole, Nigeria's new Advertising Regulatory Council (Arcon) is stepping up its decision-making. It should be...
Kawarizmi Agency announces the opening of two offices on the African continent
Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...
JM2I: branding, a driver of growth for Ivorian businesses?
The first edition of the Innovative Ivorian Brand Days (JM2I) will be held from December 19 to 22. Organized by the Ivorian Intellectual Property Office (OIPI), this first edition will focus on the theme: "Brands: a lever for business development." This initiative, launched by Koffi Paul Assandé, Director General of...
The new guides are out!
Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously. A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here...
IPTV in Ivory Coast: -5% in the third quarter of 2022
TV advertising investments (IPTV) measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, fell by 5.0% in the third quarter of 2022 compared to the same period last year, reaching a total of 2.450 billion CFA francs. This decline was particularly marked in September (-23%), which...
CFAO Retail continues its expansion in Senegal
After opening a second Carrefour Market near Dakar in 2021, CFAO Consumer Retail is continuing its expansion in the country with a new shopping center in the port city of Saly, Senegal. Built in ten months, this new shopping center includes a Carrefour Market supermarket with a sales area of...
IPTV in Senegal: +10.2% in the third quarter of 2022
TV advertising investments measured by the Omedia institute, which tracks IPTV in several French-speaking African countries, grew by 10.2% in the third quarter of 2022 compared to the same period last year, reaching a total of 3.253 billion CFA francs. This increase is mainly due to July, which saw a...