BRAND media monitoring, which tracks advertising investments across all media in Côte d'Ivoire, has just published key figures on media investments in the banking sector in Côte d'Ivoire in 2022. First observation: banks reduced their investments between 2021 and 2022. With 1.4 billion CFA francs in 2022, the decline reached...
McCANN Douala signs TV campaign for PANZANI Cameroon brand
According to the latest AFRICASCOPE results for 2022, internet usage in the eight French-speaking sub-Saharan African countries studied continues to grow. Regular internet users (at least once a week) now account for 53% of the population, with significant variations from one country to another: they account for 76% in Senegal,...
Call for applications for residencies in Africa and the United States in 2024 by Villa Albertine
In partnership with the Ford Foundation, Villa Albertine welcomes five thinkers, creators, or cultural professionals from the African continent each year for a residency in the United States. It is now accepting applications to select the five winners who will have the opportunity to participate in a two-month exploratory residency...
Stagnation of IPTV in Cameroon: +2% between 2022 and 2021
Advertising investments collected by the Omedia institute in Cameroon reached 4.455 billion CFA francs in 2022. This is roughly the same level as in 2021. However, the beginning of the year was very dynamic, with +15.9% in the first quarter, but month after month, advertisers limited their investments in the...
Ivory Coast: government takes measures for the advertising communications sector
For several months now, the Ivorian government has been implementing measures to clean up the advertising sector. The focus is on outdoor advertising, particularly illegal advertising displays. To this end, in 2021, the public authorities launched the digitization of the administrative process for managing urban space occupancy permits in order...
"The taste of the weekend begins with Vimto," a campaign by McCANN Douala
VIMTO: THE TASTE OF THE WEEKEND STARTS WITH VIMTO To remind people of the taste of the weekend at Vimto, McCANN Douala supported Boissons du Cameroun by creating a digital visual. Technical details - Industry: Food and beverage - Advertiser: Boissons du Cameroun - Agency: McCANN Douala - Distribution channel:...
IPTV in the fourth quarter of 2022 in Côte d'Ivoire: TV advertising market down 18.9%
The TV advertising market, which is monitored monthly by the Omedia institute in Côte d'Ivoire, confirms the downward trend that began in the middle of the first half of 2022: The first half of the year saw slight growth (+1.4%) but the slight decline in the third quarter (-5%) was...
The 2022 World Cup boosts IPs in Senegal: +63.7 in November-December 2022
The company Omédia has provided us with exceptional data on television advertising investment in Senegal for November and December 2022, during which the World Cup took place and the Senegalese team participated. The World Cup began on November 20 and ended on December 18. The public channel RTS broadcast the...
"Dem Ba Jeex" campaign by Caractère for the Kirène group
A look back at the advertising campaign created by Senegalese agency Caractère for the Kirène group, ahead of the 2022 FIFA World Cup:
Nigeria wants to regulate digital advertising
Generate more revenue at the national level through the advertising market? That is the goal Nigeria has set for itself in recent months. Driven by the ambition to clean up the advertising market as a whole, Nigeria's new Advertising Regulatory Council (Arcon) is stepping up its decision-making. It should be...