Category: Agencies

In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...

As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media,...

"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...

Lionel Mandeix was one of the founding members of Agence Voice Africa, created in 2014 and affiliated with the Dentsu network.  He was also the official photographer of Senegalese President Macky Sall, whom he had met when Sall was campaign manager for Abdoulaye Wade, President of Senegal from 2000 to...