The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...
AG Partners BENIN is hiring
AG Partners (Publicis Group) is recruiting a Motion Designer and a Graphic Designer for its agency in Benin. Send your CV and portfolio to murphy.tingbo@ag-partners.com
AG PARTNERS DAKAR wins two awards at the 2024 LUUM Awards
The agency AG Partners DAKAR and its client, the European Union Delegation to Senegal, were recognized in two categories (Planet and Institutional Communication) with Silver Awards at the 2024 edition of the Luum Awards for their work on the Hann Bay Cleanup Project (PDBH). The Luum Award, based in Geneva,...
Interview with Mehdi El Alj, CEO of African Cristal Festival
The ninth edition of the African Cristal Festival has come to an end in Casablanca. What are your initial thoughts? This year, the African Cristal Festival took place over one day: with an awards ceremony, of course, but also with conferences featuring inspiring speakers. We wanted a format that encouraged...
Adicomdays: See you on September 20 and 21 in Kinshasa
The annual gathering of digital professionals will take place on September 20 and 21 in Kinshasa. This year's ADICOM DAYS will focus on the theme of "Digital Business & Return on Investment." The eighth edition of this event, which has successfully promoted digital communication professionals, will feature, as it has...
The 9th edition of the African Cristal Festival will take place on September 26 in Casablanca.
Mehdi El Alj, president of the African Cristal Festival, has reason to celebrate: the ninth edition of the renowned AFRICAN CRITAL festival will take place for the second time under his leadership in CASABLANCA on September 26. Nimo Awil, Creative Director at London-based agency Forsman & Bodenfors, will be the...
Pitcher Festival 2024: And the winner is…
The Pitcher Festival 2024, which annually recognizes the best African advertising campaigns, took place from May 12 to 18 and awarded prizes in eight categories and 40 subcategories. Four Grand Prizes were awarded to the best campaigns: Dentsu Creative Nigeria wins two Grand Prix awards: Use of Media and Cultural...
McCann Abidjan launches season 2 of SIN for the Beaufort brand
In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.It all started with "Aïcha": a hit song by SINGUILA in...
Adicom is hosting a private after-work event on May 23 in PARIS
On Thursday, May 23, the ADICOM team is organizing a private networking evening in Paris alongside VIVA-TECH to bring together its community, entrepreneurs, digital professionals, decision-makers, and investors to discuss the opportunities and challenges of digital technology in 2024. The African Digital Community (ADICOM) was created seven years ago with...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...