Category: Agencies

One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...

"In the interest of modernity and greater clarity for its clients, partners, and talent," the Havas Group has decided to revamp its visual identity and brand architecture. With the help of London-based agency Conran Design Group, Havas aims to assert its unique positioning, focused on entertainment and the quest for...

As it does every year, Lagos hosted the sixth edition of the Pitcher Festival, an event that rewards media creativity across the African continent. A jury of experts from across the region gathered to review and judge the most creative campaigns of the year, broadcast across Africa in various media,...

In recent years, advertising in French-speaking sub-Saharan Africa has undergone a major transformation linked to market liberalization, the creation of new advertising offerings, and the development of digital technology. These new opportunities open up unprecedented prospects for advertisers and agencies. Globally, digital channels have been capturing a larger share of...

With over a billion inhabitants and overall growth on the rise, sub-Saharan Africa is a land of opportunity for international brands. It is also a diverse sub-region, rich in variety. Faced with such a vast market, many international groups have taken an interest in its potential through numerous subsidiaries. Despite...

Kawarizmi announces triple-digit growth and the opening of two new offices on the African continent. The agency, which specializes in digital advertising and programmatic media buying, has released its 2022 results. With a portfolio of 76 clients, Kawarizmi has achieved triple-digit growth for the second consecutive year. This growth has...

Following on from the Audiovisual and Advertising Guide we launched in 2020, two initiatives to list existing companies in media-related fields have emerged simultaneously. A few weeks ago, Strat'marques launched the "Guide to Ivorian Communication Agencies," which lists more than 60 communication companies based in Côte d'Ivoire. Download it here...