Rebrand Africa is a platform dedicated to improving the visibility of African soft power. Rebrand Africa is at the intersection of media, strategic analysis, and marketing intelligence, and has a community of 135,000 followers on TikTok. Rebrand Media has ranked African countries based on a rigorous methodological analysis using nine...
DATE CHANGE: ADICOMDAYS 2026 will be held on Thursday, April 16, and Friday, April 17.
As the Sofitel Abidjan Hotel Ivoire was subject to an exceptional institutional requisition at the request of the Presidency of the Republic on the dates initially planned for ADICOM 10, the event has been postponed by one week and will now take place on April 16 and 17, still at...
Content creators in French-speaking Africa: why training in generative AI has become a strategic issue
A continent that is accelerating Africa is not lagging behind in AI—quite the contrary. According to McKinsey (May 2025), the large-scale deployment of generative AI could represent up to $103 billion in annual value for the continent. More than 40% of African organizations are already experimenting with these technologies. Morocco...
Interview with Kahi Lumumba, President of the Totem Experience Group
Kahi LUMUMBA is the President of the Totem Experience (TX) group, which brings together several activities including TX Agency, the digital communications agency, TX Factory, the digital content and concept creation studio, and ADICOMDAYS, which for ten years has been bringing together the largest community of digital communications players in...
Chrismain Babala appointed new CEO of HAVAS Africa Gabon.
Havas Africa Gabon is creating new momentum by appointing Chrismain Babala as Managing Director, effective February 1, 2026. A communications professional with over 17 years of experience in Central and West Africa, Chrismain Babala was in charge of communications for CANAL+ Benin, CANALBOX Benin, and A+ Benin before joining HAVAS...
How the trio of dentsu SSA, VOICE Africa, and People Input staged the BCEAO's PI-SPI campaign
As luck would have it, it was Group PI—which stands for People Input—comprising People Input, Dentsu, and Voïce Africa, that worked on the launch of PI-SPI (Plateforme Interopérable du Système de Paiement Instantané), the BCEAO's new payment infrastructure. Two years of quiet work, an unprecedented regional ambition, and a challenge:...
Havas Africa Côte d’Ivoire: Marc Antoine Koréki appointed Managing Director
A graduate with a Master's degree in Digital Communication from Pôle Léonard de Vinci in Paris, Marc Antoine KOREKI, a citizen of Côte d'Ivoire, began his career at MARCEL (Publicis Group) in Paris, before joining Voodoo in Abidjan, then the BCEAO as digital communications officer in the governor's office. At...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
Adweknow wishes you happy holidays!
As we wrap up the year with this final newsletter of 2025, the attention of an entire continent is focused on Africa's premier sporting event: the 2025 Africa Cup of Nations kicks off in Morocco and is set to spark enthusiasm and fervor among the entire population. 2026 will also...
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Meeting with the creative director of the "Dajé, Ànd, Gagner!" campaign, which has won several awards for its innovative approach. The European Union has been active in Senegal for over 50 years. With the campaign "Dajé, Ànd, Gagner!" (meaning "meet, collaborate, and win"), the EU has worked with the agency...