Havas Africa Gabon is creating new momentum by appointing Chrismain Babala as Managing Director, effective February 1, 2026. A communications professional with over 17 years of experience in Central and West Africa, Chrismain Babala was in charge of communications for CANAL+ Benin, CANALBOX Benin, and A+ Benin before joining HAVAS...
How the trio of dentsu SSA, VOICE Africa, and People Input staged the BCEAO's PI-SPI campaign
As luck would have it, it was Group PI—which stands for People Input—comprising People Input, Dentsu, and Voïce Africa, that worked on the launch of PI-SPI (Plateforme Interopérable du Système de Paiement Instantané), the BCEAO's new payment infrastructure. Two years of quiet work, an unprecedented regional ambition, and a challenge:...
Havas Africa Côte d’Ivoire: Marc Antoine Koréki appointed Managing Director
A graduate with a Master's degree in Digital Communication from Pôle Léonard de Vinci in Paris, Marc Antoine KOREKI, a citizen of Côte d'Ivoire, began his career at MARCEL (Publicis Group) in Paris, before joining Voodoo in Abidjan, then the BCEAO as digital communications officer in the governor's office. At...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
Adweknow wishes you happy holidays!
As we wrap up the year with this final newsletter of 2025, the attention of an entire continent is focused on Africa's premier sporting event: the 2025 Africa Cup of Nations kicks off in Morocco and is set to spark enthusiasm and fervor among the entire population. 2026 will also...
Interview with Olivier Marchetti, Creative Director at AG PARTNERS DAKAR
Meeting with the creative director of the "Dajé, Ànd, Gagner!" campaign, which has won several awards for its innovative approach. The European Union has been active in Senegal for over 50 years. With the campaign "Dajé, Ànd, Gagner!" (meaning "meet, collaborate, and win"), the EU has worked with the agency...
The 15 largest advertisers in Guinea in outdoor advertising in 2025
Following on from the information published by Adweknow on the evolution of the advertising market in Guinea in the first half of 2025, here are the TOP 15 advertisers in 2025 in terms of outdoor advertising. Outdoor advertising is the leading medium in Guinea. It accounts for 66% of total...
AFRICAN CRISTAL FESTIVAL: Mehdi El Alj's favorite campaigns
During the November broadcast of MEDIASTORIES, Mehdi EL ALJ, President of the African Cristal Festival, presented his favorite entries, which were awarded prizes by the jury and produced by agencies from French-speaking sub-Saharan Africa or by pan-African actors: The campaign for the EU carried out by AG PARTNERS DAKAR...
PUBLICIS AFRICA GROUP named African Network of the Year at the African Cristal Festival
At the 2025 edition of the African Cristal Festival, which took place on October 15 in Casablanca, the Publicis Africa Group and AG Partners Africa stood out in particular, confirming their central place in the continent's creative dynamic. The Publicis Africa group won the African Network of the Year award,...
The DAKAR DIRCOM MEET will be held on Saturday, September 27, 2025, in DAKAR.
This gathering of corporate communications professionals, initiated by Business Africa magazine, aims to bring together all players in the sector to discuss issues of common interest and share experiences. Topics covered Communication as a Tool for Business Performance Corporate Communication in the Age of Social Media & AI Corporate Communication:...