The market for so-called skin "whitening" products does indeed exist, despite government bans, and demand for these types of products is significant. This demand has been picked up by brands that see this practice as a real market opportunity. The practice of skin whitening is promoted in particular through advertising....
DECEMBER 12, 2019: Launch of the new Ivorian channel NCI
There was a lot of tension and excitement on Thursday, December 12, during the launch of NCI, the new Ivorian channel. We were there. Thursday, December 12, 6:45 p.m., the countdown ends: This is not just another channel finally seeing the light of day: it is an ambitious new general-interest...
NCI displays itself and takes center stage
To ensure a successful launch, NCI deployed significant resources in advertising, cinema, radio, social media, and on-air. Produced by the 6èmesens agency, these visuals and commercials were broadcast in two distinct phases. The pre-launch phase, i.e., before the channel began broadcasting, saw NCI start to make a name for itself...
The Stad'Afric channel ceases broadcasting and disappears for a second time, probably for good.
In order to protect its interests, avoid any confusion or misuse, and formalize the fact that Mr. Junior Rengou Ouzerou, who was the founder of the Stad'Afric channel, no longer has any decision-making or operational role at the Stad'Afric channel since he asked the Mediactive Group to revive the channel...
France 24 in French and English now broadcast unencrypted on digital terrestrial television in Rwanda
France 24 has signed a distribution agreement with Rwandan public television (RBA) for the free-to-air broadcast of its French and English channels on digital terrestrial television (DTT). Effective since December 12, France 24's broadcast on DTT in Rwanda allows 500,000 households that are equipped or in the process of being...
Netflix unveils trailer for "Queen Sono," its first original African series
Last December, the global leader in streaming and VOD officially announced its launch into African series production. Queen Sono is the title of this new Made in Africa series, the first original African series produced and broadcast by Netflix. Starring South African actress Pearl Thusi, known for her role in...
The first episodes of the MTV Shuga Babi series aired on RTI
On Thursday, November 28, at the French Institute in Ivory Coast, the MTV Staying Alive Foundation officially presented the first two episodes of the MTV Shuga Babi series. MTV Shuga Babi is the first version of the MTV Shuga series, adapted for the first time for French-speaking African audiences. Côte...
STARTIMES launches reality TV show in Ivory Coast
Ivory Coast will soon broadcast the first reality TV dating show on television. At a press conference held on November 28, the Chinese television operator presented the new program "Bonjour mon idéal" (Hello, my ideal), a reality TV show based on the theme of love and dating in Ivory Coast....
The DISCOP Johannesburg 2020 has been rescheduled!
Following the eighth edition of DISCOP, held from November 20 to 22, 2019, in Johannesburg, it is now time to take stock. For three days, distributors and buyers, producers and media representatives gathered to exchange ideas and create new synergies. The focus was on African television production projects, the currently...
NCI, the new Ivorian channel, will begin broadcasting on December 12.
The schedule has been set, the studios are ready, the channel's distribution is secured, the teams have been assembled, program acquisitions have been finalized, and the communication campaign has been launched... On Thursday, December 12, NCI will take its place in the new Ivorian audiovisual landscape, on channel 4 of...