With more than 1 billion CFA francs spent on television, Senegalese advertisers returned to growth in August 2020. Driven by major advertisers in the food, telecoms, and health and beauty sectors, TV investment jumped by 23.3% compared to the same period in 2019. Despite this excellent month of August, which...
Cameroon: 28.7% decline in TV advertising investment in August 2020
TV advertising investment in Cameroon fell sharply again in August 2020. With a 28.7% decline compared to August 2019, the TV market has taken another hit. Read also: Cameroon - CRTV and CANAL2 lost 50% of their advertising revenue in July Between January and August, the situation deteriorated by nearly...
Ivory Coast: Journalist Marie Angèle Touré creates MAT, a company dedicated to media training
With just a few weeks to go before the elections, the Ivorian communications ecosystem welcomes a new player: Media Advice Training (MAT). Specializing in media training, communications consulting, and audiovisual production, this new entity was created to support business leaders, public figures, and politicians in their communications. In addition to...
Sportfive to market free-to-air broadcasting rights for the Bundesliga in sub-Saharan Africa
The agency Sportfive, formerly Lagardère Sports (before the division was sold to HIG Capital), has announced that it has signed a contract for the commercialization of free-to-air broadcasting rights for the Bundesliga in sub-Saharan Africa. The agreement covers the next three seasons of the championship. It should be noted that,...
Jeune Afrique strengthens its digital offering and retains a monthly print edition
In the midst of the health crisis, the Jeune Afrique group presented a job protection plan (PSE). The measure would affect around 20 jobs linked to the media group's print publication. During the lockdown period, Jeune Afrique was forced to suspend publication of its print edition in favor of a...
Jumia launches Jumia Games in partnership with Mondia
In its quest to diversify its services, e-commerce player Jumia is now setting its sights on the video game market. Thanks to a partnership with Mondia, a company specializing in the marketing and distribution of digital content, Jumia has announced the launch of Jumia Games, accessible via the Jumia Pay...
Series produced in French-speaking Africa in 2020 and in preparation for 2021
In addition to the report on the state of fiction production in French-speaking Africa, Adweknow has compiled all the information its subscribers need to gain a clear overview of the 17 new series currently being broadcast or in preparation for broadcast in 2021 (name, genre, number and length of episodes,...
Interview with Akotchayé Okio, Head of International Development for Africa at SACEM
Akotchaye Okio began his career in music as an artist with the Beninese rap group Ardiess. He then pursued a career in cultural entrepreneurship by creating an international festival dedicated to urban music. After publishing a cultural magazine and serving on the board of directors of the National Artistic Ensemble...
SVOD: Number of subscribers in Africa to quadruple by 2025
Digital TV Research predicts that the number of SVOD subscribers in Africa will quadruple by 2025. The market, estimated at 2.75 million subscribers in 2019, will thus grow to 12.96 million subscribers in 2025. It is in English-speaking Africa, led by Nigeria and South Africa, that this growth will be...
CANAL+ holds a 6.5% stake in MultiChoice.
The CANAL+ Group announced that on September 29, 2020, it crossed the 5% ownership threshold of MultiChoice Group Ltd and now holds 6.5% of the South African company's capital. It should be noted that Multichoice, the leader in pay TV in sub-Saharan Africa, announced its listing on the Johannesburg Stock...