According to IPSOS, which measures television advertising investment in Senegal, this fell by 20.4% in the first quarter of 2025 compared to 2024. This sharp decline should be viewed in relation to the exceptional level reached in 2024 due to the Africa Cup of Nations: with nearly 8.4 billion CFA...
Senegal joins Meta's Llama Impact Accelerator Program
Meta, in collaboration with national innovation agencies and local players in the tech ecosystem, is rolling out the Llama Impact Accelerator: a pan-African program designed to support AI solutions developed on the continent, by and for Africans.The program will be rolled out in four countries: Senegal, Nigeria, Kenya, and South...
"Happy are those who communicate": Season 2 combines humor, poetry, and environmental awareness
After the success of its first season—which won the prestigious Laurier Numérique 2024 award—the series "Heureux qui communique" returns to the spotlight with a second season, brought to you by the offbeat collective "Les glands ne savent pas sauter" and the subtle pen of Jimmy Conchou. For this new batch...
Pitcher Festival 2025: CARACTERE, WALLACE, AG Partners, McCANN DAKAR, BENNETT AFRICA, VOICE AFRICA, and CANAL+ agencies win multiple awards
The Pitcher Festival, a must-attend event for African creativity in the fields of marketing, advertising, media, digital, and entertainment, held its 2025 edition from May 15 to 17 in Lagos. This year, the festival highlighted the theme "Prosperity fueled by culture and innovation," emphasizing the convergence of African traditions and...
Call for entries for the 8th LFC Awards Ceremony
The 8th LFC Awards Ceremony, to be held in late November in Douala, is now accepting film submissions. The LFC Awards aim to recognize Cameroonian filmmaking expertise, as well as that of the diaspora. The LFC Awards are named after the webzine "Le Film Camerounais," created to encourage creativity and...