Yves Bigot needs no introduction. Journalist, writer, director, producer... he has been at the helm of TV5MONDE for nearly 10 years. On the occasion of the Cannes Film Festival Market, where the Pavillon Afriques is being held for the third consecutive year, he agreed to share with us his vision...
Interview with Dedy Bilamba and Eric M’Boua, creators of AFRO VFX
With close ties to the audiovisual production, animation, and television industry in Côte d'Ivoire, the duo decided to launch Afro VFX with the ambition of putting Côte d'Ivoire, and more broadly Africa, on the international production map. To do this, they decided to draw on their experience and expertise to...
Call for entries for the 5th edition of Les Impériales
On the eve of the fifth edition of Morocco's flagship marketing and communications event, Les Impériales is calling for entries for Les Étoiles 2022 to recognize the best advertising designers of 2020-2021. The concept: the Advertising Creation Awards The "Les Étoiles" awards recognize best practices in the advertising communication industry,...
UNESCO puts African cinema in the spotlight at the Cannes Film Festival
As part of the 75th Cannes Film Festival, UNESCO has decided to organize a conference-debate dedicated to promoting African cinema. The aim of the event is to highlight the full potential of African cinema, as well as all the opportunities for developing the local film industry. Organized in the form...
Cameroon: 4.3 million active users on social media
CM d'Afrique, the community that brings together all Community Managers on the African continent, has published the 2021 edition of its study on the figures for the main social networks in Cameroon. According to the study: there are 4.3 million active users on social networks in Cameroon representing an increase...
Interview with Michel Russel Lohoré, founder of ASCOM
Winner of the National Award of Excellence for the Development of Communication (awarded by the State of Côte d'Ivoire), Michel Russel Lohoré is a familiar face in the Ivorian media landscape. He was a contributor to Fraternité Matin, the only Ivorian daily newspaper at the time, before the advent of...
Mobile operators' proprietary platforms account for 26% of the OTT market in Sub-Saharan Africa.
According to the latest study published by DATAXIS, OTT video services continued their strong growth (+30%) between 2020 and 2021. In total, the number of OTT service subscriptions reached 6.5 million at the end of 2021 (compared to 5 million at the end of 2020). Of this total, subscriptions to...
The Africa Cup of Nations boosts TV advertising investment in Cameroon and Senegal
+76% in Cameroon, +114% in Senegal in the first quarter of 2022: TV advertising investments tracked by Omedia were boosted by the performance of their national teams in the 2022 Africa Cup of Nations. Senegal's victory in the competition allowed many advertisers to ride the wave of enthusiasm generated by...
Netflix steps up initiatives in Kenya
Kenya is in the sights of the giant Netflix. After launching a free offer in the country at the end of 2021 to attract new subscribers, Netflix is redoubling its efforts to seduce this new market. The goal? To quickly penetrate the market on the African continent, where purchasing power...
A new edition for African Digital Week
After an edition themed "Augmented Africa," African Digital Week returns for a new edition in Abidjan from September 20 to 24, 2022. Organized in part by the Groupement des opérateurs du secteur des TIC (Gotic) and the Confédération Générale des Entreprises de Côte d’Ivoire (CGECI), African Digital Week is a...