According to Omedia, an institute specializing in media monitoring (television, radio, press, billboards, and the Internet), advertising revenue for major television channels fell slightly (-1.8%) in March 2020 compared to 2019. Prime time accounts for 74.3% of total investment, compared to 71.7% in 2019. Furthermore, while Orange Senegal remains the...
Interview with Francis Dufay, CEO of JUMIA Côte d’Ivoire
Francis Dufay has been CEO of Jumia Côte d'Ivoire since 2014. Before joining Jumia, he worked at McKinsey & Company from 2009 to 2014, where he participated in projects in Europe and sub-Saharan Africa focused on e-commerce, retail, the public sector, and economic development. He holds an MBA in marketing...
Youscribe and CANAL+ sign partnership agreement to promote access to education
During this health crisis, Youscribe and CANAL+ have announced a partnership to facilitate access to education on the continent. Created in 2011, Youscribe is a digital library model that promotes access to more than one million books via mobile devices. Founded by Juan Pirlot de Corbion, Youscribe provides access to...
Cédric Atangana launches WeCareUp to fight Covid-19
Cédric Atangana, founder of Infinity Space, has been developing WeCashUp since 2015, a universal payment platform that connects e-commerce players and populations in emerging markets, capable of aggregating all the mobile money solutions already implemented by the traditional banking system. Aware of the potential of the African continent but also...
See you at the next Adicomdays in Dakar, October 22 and 23.
After announcing the postponement of Adicomdays 2020 due to Covid-19, the Totem Experience agency has revealed the new dates for the next edition. Originally scheduled for June 18 and 19, Adicomdays has been postponed to October 22 and 23, 2020. After two editions in Paris and Abidjan, it is now...
Médiamétrie and Omedia launch the first regular television audience measurement in Côte d'Ivoire
In order to provide channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings, Médiamétrie and Omedia are launching the first regular declarative measurement of television audiences in Côte d'Ivoire. This development is in line with the audience measurements taken twice a year...
The 2020 Audiovisual and Advertising Guide is now available!
Find the latest key figures on the pan-African and Ivorian audiovisual and advertising markets, in partnership and exclusively with KANTAR, MEDIAMETRIE, and OMEDIA practical fact sheets describing the main concepts and key indicators in advertising and television descriptions of more than 120 pan-African and Ivorian companies (institutions, producers, distributors, operators,...
Key media indicators – TV scheduling
Target: audience targeted by an advertising campaign. The target can be defined in socio-demographic and socio-cultural terms, in terms of attitude, behavior, etc. Reach: This is the number or percentage of a target audience reached by an advertising campaign . Repetition or Opportunity to see (OTS): This is the average...
CANAL+ ADVERTISING and KANTAR examine the relationship between brands and media during the health crisis
CANAL + ADVERTISING has just published a study on media consumption and brand expectations conducted by VOXCO Online from March 25 to April 10 among 1,000 Canal+ Africa subscribers aged 15 to 55 in eight French-speaking sub-Saharan countries (Senegal, Ivory Coast, Cameroon, DR Congo, Gabon, Mali, Burkina Faso, and Congo)....