Can you tell us about your job? First and foremost, it's an exciting job; my role is to act as the interface between customers and the products and services that Jumia wants to promote. On the one hand, we have customers who want to obtain quality products at lower costs...
Interview with Sandra Coulibaly, Marketing Director at NCI
What does the job of marketing director at a television channel involve? My job involves developing marketing strategies for NCI, the New Ivorian Channel, namely: Promoting the channel and its programs: communication campaigns Establishing partnerships to optimize our presence across all types of media (print media, news sites, magazines, radio,...
DISCOP launches into the organization of virtual markets
Patrick ZUCHOWICKI-JUCAUD, CEO of DISCOP, draws conclusions from the consequences of the COVID-19 crisis affecting the entire world. According to him, this crisis, which has changed our relationship with time and space, may lead companies to reconsider certain trips for professional gatherings, especially since the emergence of new, powerful communication...
Life TV breaks its silence but maintains the mystery
Life TV, which will occupy channel 6 on digital terrestrial television (DTT) and whose last official communication dates back to July 2018, has finally broken its silence with a cryptic message: "We're picking up the signal." This announcement is a strong statement, but it is not yet a reality: there...
Facebook: Julie Owono appointed member of the Supervisory Board for Sub-Saharan Africa
In Africa, Facebook has been seeking to take responsibility for content for several years now, given the hundreds of millions of users on the continent. The web giant has set itself the goal of encouraging freedom of expression while strengthening the security of its user community. As part of this...
Key concepts in digital advertising
POEM: refers to a classification of online communication according to the different types of media exposure: Paid, Owned, and Earned Media. PAID MEDIA: refers to the audience obtained by purchasing advertising space in the form of ads (banners, sponsored articles, etc.) . OWNED MEDIA: refers to an advertiser's audience captured...
Kawarizmi connects advertisers to African markets
French startup Kawarizmi specializes in programmatic advertising, connecting agencies and advertisers to markets in the Middle East and Africa. Founded by Salif Diop and Hakim Hattou, Kawarizmi is an agency specializing in digital advertising and programmatic media buying. Its mission is to connect brands with their online and offline audiences...
2AFRICA: the submarine cable project to connect Africa
37,000 km long – that is the length of the submarine cable planned to connect the African continent to the Internet. The vast 2Africa project was made official by a consortium of eight players responsible for constructing the cable. Stakeholders include web giant Facebook, Orange, South Africa's MTN, China Mobile...
Press release: France 24 achieves another historic milestone on YouTube
With more than 250 million videos viewed since January 1, France 24's French-language YouTube channel has already surpassed its 2019 audience record (247 million videos viewed in one year) in just four months of 2020. France 24's English, Arabic, and Spanish YouTube channels have also seen strong growth over the...
AL BAYANE television on Channel 8 of Ivorian digital terrestrial television
The Ivorian Islamic religious television channel Al Bayane joined the other Ivorian digital terrestrial television channels on Friday, May 15. This channel, broadcast on channel 8 of DTT and channel 208 of CANAL packages, is the country's first religious television channel and offers a variety of content related to education,...