Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast. In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year. See also: Senegal - TV advertising revenue in March 2020 In...
Ivory Coast: Television audience measurement progresses slowly
In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...
Interview with Amobé Mévégué, audiovisual producer, presenter, and initiator of the WAN 2.0 project
Amobé Mévègué is an audiovisual producer. He is the founder and CEO of the Ubizznews television channel, available in Africa and Europe via satellite. He is also active in the Afro media world in France, having worked since the 1980s on the first diaspora radio stations, Tabala FM and Tropic...
"Stop COVID-19 misinformation" challenge: Discover three new campaigns from young advertising talents
Since March 30, young advertising talents, supported by their agencies, have been mobilizing to take up the challenge "Stop Fake News: COVID-19." Here are three new campaigns that have been added to those already published on social media and the Union Francophone website. A total of 88 young talents have...
Life TV continues its teaser campaign
Life TV, which will begin broadcasting around June 15, continues to reveal itself little by little. For now, there are no images or information about the channel's programming. Life TV is currently focusing on an image campaign: Life TV: unfiltered television, presenting itself as positive, interactive, funny, modern, authentic, connected,...
On Senegalese television, the hero of the series "Le Virus" is a villain.
There were the seductive or scorned women of "Maîtresse d'un homme marié" (Mistress of a Married Man), the editor-in-chief of "Idoles" confronted with the realities of power... the latest Senegalese TV series offers a hero who is not glamorous but very much of his time: "Le Virus" (The Virus). The...
France 24 joins forces with artists in the fight against Covid-19 in Africa
Mobilized to provide information and prevention in Africa, in the context of the global health crisis linked to the Covid-19 pandemic, France 24 is partnering with UNESCO and the Innovation for Policy Foundation to highlight cultural initiatives that have emerged on the continent and emphasize the important role of artists...
"Renaissance," the new series from TV5Monde Afrique
Starting May 25, TV5MONDE will launch its new pan-African series, Renaissance. This original program, produced in Senegal, will be broadcast on TV5MONDE's Afrique channel, as well as on its app and digital platform, afrique.tv5monde.com. Renaissance, directed by Abdoulahad Wone and Hbuert Laba Ndao, tackles the critical issue of drugs in...
A+ Ivoire and Canal+ Advertising announce their participation in the Omedia-Médiamétrie audience study
A+ IVOIRE and CANAL+ ADVERTISING will be among the first players in the Ivorian audiovisual sector to use audience measurement data produced in Côte d'Ivoire. Launched by Omedia and Médiamétrie, the first regular declarative measurement of television audiences in Côte d'Ivoire will provide key indicators of television and radio audiences:...
Kantar: Is the COVID-19 crisis a decisive trend accelerator for brands in French-speaking Africa?
During a webinar held on May 13, Kantar sought to shed light on the current situation facing various players operating on the African continent and guide their decisions and strategies for the future. The Covid-19 health crisis has led to a change in consumer behavior, which is having a direct...