The Caractère agency is looking for an Artistic Director with at least 5 years of experience. The position is based in DAKAR and is offered on a full-time, in-person basis.
The successful candidate must be capable of conceiving and managing ambitious and creative 360° campaigns. More than just a visual designer, they must be a creative strategist who gives meaning and strength to brands across all touchpoints. Curious, innovative, and comfortable with artificial intelligence tools, they will be able to combine artistic inspiration and technology to design the campaigns of tomorrow. They will work under the direction of the Creative Director, in close collaboration with the creative, sales, and strategic teams.
Responsibilities:
- Bringing the creative vision of projects entrusted by the Creative Director to life, from concept to 360° deployment (video, print, digital, social media, brand content, events, activations, etc.).
- Imagine and develop strong concepts that are in tune with the times and make brands resonate in culture.
- Oversee the creation of multi-media content (films, social media, digital activations, visuals, interactive experiences).
- Leveraging AI tools to enrich the creative process:
monitoring and analyzing trends, rapid prototyping and mood boards,
generating intermediate assets (visuals, videos, text, music),
optimizing and tracking creative performance. - Collaborate with internal teams (strategy, digital, sales, production) and external partners to ensure the consistency and quality of campaigns.
- Manage and inspire a creative team (graphic designers, motion designers, UX/UI designers, photographers, videographers, freelancers).
- Be a driving force for monitoring and innovation, anticipating visual, digital, and cultural trends.
Profile
- Training in graphic design, visual communication, advertising, or equivalent.
- Proven experience in art direction (agency, studio, or production), with solid references in 360° campaigns.
- Proficiency in digital and social environments
- Proficiency in creative tools (Adobe Creative Suite) and appetite for AI tools
- Strong visual and advertising culture
- Team spirit and ability to inspire, while working closely with the Creative Director.
Experience in the telecommunications sector would be an advantage.
Send your application to: rh@caractereconseil.com