Loïc-Kévin Zamble is head of digital communications at Solibra, a subsidiary of the Castel Group. For nearly two years, he has been responsible for developing brands on digital platforms. In advertising, what does the word "digital" mean to you? Display, meta ads, Google ads, on-air... The field of digital advertising...
Interview with Abou Diop, Head of Brand Management for the Kirène Group
Since 2022, Abou Diop has held the position of Head of Brand Management for the Kirène Group. His role is to coordinate and manage the brands in the portfolio (Kirene, Presséa, Candia, Pepsi). What lies behind digital advertising? In advertising, the word "digital" broadly refers to all promotional or communication...
Interview with Mamadou Mactar Diallo, Digital Strategist at Caractère agency
Caractère is an integrated agency that supports its clients in developing 360-degree communication campaigns. This involves an ecosystem and orchestration that also incorporates digital media. At Caractère, we transform creative ideas into growth drivers. What does digital mean in advertising? It encompasses many things, an entire ecosystem. It involves objectives:...
Interview with Séraphine Angoula, Managing Director of Dakar Séries
Séraphine Angoula, Executive Director of Dakar Series, presents her pan-African festival dedicated entirely to series, which will take place in Dakar from May 3 to 6, 2023. You are launching Dakar Series in a few weeks. What will be its main features? Dakar Series offers preview screenings, an African competition,...
Interview with Nancy Aka, Sales, Marketing, and Communications Director at Majestic Cinemas in Ivory Coast
We conducted an interview in 2018. Five years later, how would you sum up your activities at CIV? Overall, it's been quite positive, even though we've had our ups and downs, especially during the COVID period, which was critical because we had no films and our theater was closed for...
Interview with Rita Pascale Kwaminan, President of the Association of Bloggers of Côte d'Ivoire
Can you tell us about your activities? I am a blogger and founder of Réalité de femme (www.realitedefemme.com), a media outlet dedicated to promoting women's empowerment and female leadership. On January 22, 2022, I was appointed head of the Association of Bloggers of Côte d'Ivoire. In addition to blogging, I...
Interview with Alexandre Gruner, Director of CANAL+ Digital Factory
Can you tell us about the Digital Factory? Digital Factory is a new African entity dedicated to supporting CANAL+'s digital presence in Africa. We have four main missions: Improving the experience of our subscribers and prospects on digital media (CANAL+ app, websites, connected decoders, etc.). Our teams are working in...
Interview with Toumani Sangaré, director, producer, and head of the Kourtrajmé Dakar film school
Director and producer Toumani Sangaré is the head of the Kourtrajmé film school, founded in Dakar in 2021. It is the very first school in Africa run by the Kourtrajmé collective, of which Toumani is a member, co-founded by Ladj Ly, Romain Gavras, and Kim Chapiron. Since 2017, he has...
Interview with Amadou Fall, founder of the BrindiD communications agency
Can you tell us about your activities? BrindiD's main mission is to support advertisers in auditing their communications, designing and implementing communication strategies with strong and lasting impact, and finally transferring certain skills to the advertisers' teams. We have noticed that in communications, both in the private and public sectors,...
Interview with Hélène Doubidji, founder of the feminist media outlet EkinaMag
Hélène DOUBIDJI is a multi-award-winning field journalist and founder of two media outlets, notably Togotopnews (www.togotopnews.com), a general news website, and EkinaMag (www.ekinamag.com), a feminist web magazine. She is also the current president of the Togolese Association of Private Online Media Outlets (ATOPPEL). She worked with several local newspapers before...