Can you tell us about your job? I am a copywriter for advertising. This job, commonly referred to by its initials CR, is one of the creative professions in communications. I have been doing it for several years at a communications consulting agency. Simply put, copywriters are generally nicknamed "Mr....
Interview with Juan Pirlot de Corbion, founder of YOUSCRIBE
When did you create YouScribe? YouScribe was created in late 2010, early 2011. After working for some time in publishing and e-commerce, I wanted to stay in the world of reading and create a digital platform, a streaming "library" model. YouScribe's ambition was to be a streaming library accessible in...
Interview with Amobé Mévégué, audiovisual producer, presenter, and initiator of the WAN 2.0 project
Amobé Mévègué is an audiovisual producer. He is the founder and CEO of the Ubizznews television channel, available in Africa and Europe via satellite. He is also active in the Afro media world in France, having worked since the 1980s on the first diaspora radio stations, Tabala FM and Tropic...
Interview with Darietou Cissé, Marketing Director at Jumia Senegal
Can you tell us about your job? First and foremost, it's an exciting job; my role is to act as the interface between customers and the products and services that Jumia wants to promote. On the one hand, we have customers who want to obtain quality products at lower costs...
Interview with Sandra Coulibaly, Marketing Director at NCI
What does the job of marketing director at a television channel involve? My job involves developing marketing strategies for NCI, the New Ivorian Channel, namely: Promoting the channel and its programs: communication campaigns Establishing partnerships to optimize our presence across all types of media (print media, news sites, magazines, radio,...
Interview with Francis Dufay, CEO of JUMIA Côte d’Ivoire
Francis Dufay has been CEO of Jumia Côte d'Ivoire since 2014. Before joining Jumia, he worked at McKinsey & Company from 2009 to 2014, where he participated in projects in Europe and sub-Saharan Africa focused on e-commerce, retail, the public sector, and economic development. He holds an MBA in marketing...
Interview with Mamane, host of "Télé confinement" produced by Gondwana City
You have just launched a new program called "Télé-confinement." What exactly does it involve? "Télé confinement" is a program produced by Gondawa City Production. It is a program confined to the home, in response to the COVID-19 crisis and the cancellation of all live shows. We wanted to show that...
The role of Digital Manager – Interview with Patrick Hervé Atse from Edan TV
Can you tell us about your job? I am the digital manager at EDAN, the pan-African television channel. The job of digital manager involves supporting and strengthening the company's digital transformation. It defines and drives the company's digital strategy to integrate new communication technologies into existing tools and methods. What...
The role of Digital Manager – Interview with Tania Diallo from the VOODOO agency
Can you tell us about your job? I am Digital Manager at the Voodoo communications agency. My job mainly involves supervising and leading all of our clients' online communications. What are your main responsibilities? My main responsibilities involve devising our clients' digital strategy for the year, developing activations and one-off...