With a degree in organizational communications from the Yaoundé Higher Education Institution, Chedjou Kamdem quickly turned his attention to digital technology, specifically community management on social media, working as a freelancer, in agencies, and in-house. In November 2013, he created the blog Histoire de CM, which covers all topics related...
Interview with Drissa Sylla, Media Planner at Red Africa, Ivory Coast
What does a media planner do? Media planners coordinate advertising campaigns across various media channels, including television, radio, print, billboards, and the web, based on a media plan that they develop in advance according to media performance indicators such as audience and media coverage, GRP (gross rating point) cost, and...
Interview with the editorial staff of ENFRI TV
Can you tell us about ENFRI TV? Enfri.tv is a channel for news, discussion, and sharing that connects Ivorians across ethnic, political, and religious divides through a common language: Ivorian French (colloquially known as Nouchi). ENFRI is not a web TV channel. It is a brand. More specifically, a digital...
Interview with Delali Damessi and Daisy Portella, columnists for the program Le Choeur des Femmes (The Women's Choir)
What does the job of a columnist involve? D.M: The job of a columnist is to appear on a television set alongside a presenter and discuss/exchange views on various topics, giving your opinion or asking questions on the topic of the day. D.P: My job consists of collaborating, talking, and...
Interview with Florence de Bigault, Managing Director of OPINIONWAY Sub-Saharan Africa
Florence de Bigault, former Director of Ipsos for French-speaking Africa, recently took over as CEO of Opinionway Sub-Saharan Africa and shares her goals and vision with us. Can you tell us about OPINIONWAY's activities? Founded in 2000, OPINIONWAY is a marketing research and opinion polling institute, a pioneer in qualitative...
Interview with Stéphane Nomis, President of the IPPON Foundation
A former professional judoka, Stéphane Nomis is a French entrepreneur and CEO of Ippon Technologies, a cloud, data, and digital consulting firm based in France, the United States, Australia, Russia, and Morocco. Through his Ippon Foundation, he aims to reduce the digital divide on the African continent in collaboration with...
Interview with François Deplanck, founder of Tanka Studio and producer of the CACAO series
TANKA, your company is in the spotlight today as CACAO, the series you produced, is set to premiere tonight on CANAL+. First of all , could you tell us a little about your company and its various activities? I have developed two types of business: consulting for African media and...
Interview with Arnaud Annebicque, Director of Development for Europe & Africa at Médiamétrie
You have just published the results of the first wave of surveys in Côte d'Ivoire, which were conducted during the health crisis. What initial conclusions can you draw from them? The initial assessment is that the health crisis during this audience survey had an impact on viewers' behavior. On the...
Interview with Maxime Zagol, copywriter at TOTEM Experience
Can you tell us about your job? Copywriters are responsible for coming up with creative ideas, devising concepts, and writing messages that have an impact on brands, companies, or individuals in order to create strong loyalty or engagement among their customers or communities. This engagement can take the form of...
Interview with Ibrahima Ndongo, copywriter at the Caractère agency
Can you tell us about your job? I am a copywriter for advertising. This job, commonly referred to by its initials CR, is one of the creative professions in communications. I have been doing it for several years at a communications consulting agency. Simply put, copywriters are generally nicknamed "Mr....