Meeting with the creative director of the "Dajé, Ànd, Gagner!" campaign, which has won several awards for its innovative approach. The European Union has been active in Senegal for over 50 years. With the campaign "Dajé, Ànd, Gagner!" (meaning "meet, collaborate, and win"), the EU has worked with the agency...
Interview with Michel Mutumbo Cartier, Managing Director of A+ Ivoire
You have just outlined the main features of the new season at A+ Ivoire. What are the main new developments? First of all, we are pleased to say that we remain the leading Ivorian channel and that our audience figures are strong. We are not looking to revolutionize the schedule,...
Interview with Arnaud Moisan, Director of Ipsos in Senegal
A few years ago, you founded Omedia with Christophe Gondry and Karim Konaté, and just under two years ago, Omedia was sold to IPSOS, which had closed its offices in 2000 at the time of COVID. What explains IPSOS's return? Ipsos, which had offices until 2020, left Côte d'Ivoire and...
Interview with Joël-Amos Badi, Deputy Director of Programs at NCI
Hello, Joel-Amos BADI You must be very busy at the start of this new academic year in 2025. What are the main new features planned for your program schedule? JAB: Actually, we are currently focused on our coverage of the presidential campaign, which will keep us busy until mid-November. So...
Interview with Sonia ZAIN, Head of Fiction Projects for Africa at CANAL+ International.
Hello Sonia!You have been Head of Fiction Projects for Africa at CANAL+ International for just over a year, and in this role you are responsible for original programming on the continent. Can you tell us about your career path? Hello. A little over a year ago, I joined CANAL+ International...
Interview with Louis Biyao, lawyer and spokesperson for New World TV
In recent years, New World TV has made a name for itself by acquiring prestigious sports rights such as the 2022 FIFA World Cup and the 2024 Africa Cup of Nations. To begin with, could you remind us of the key milestones in New World TV's development? Since its creation...
Interview with Anais Girod, founder of Gramica
It has now been nine years since you launched your digital business. Where are you today? Gramica is a digital advertising agency that supports more than 200 premium media outlets in French-speaking Africa and the Indian Ocean. We offer a wide range of formats—banners, videos, interactive rich media—which we monetize...
Interview with André AGID, President of Global Media Group
André AGID defines himself as a digital and media entrepreneur. After graduating from Sciences Po Paris in 1996 (Ecofi), and following a period of cooperation in Lebanon, he founded the GAYA agency in 2002. He took over as CEO of Telesud between 2020 and 2022. After acquiring the Archriss agency...
Interview with Angela AQUEREBURU, Executive Director of the SRTB
Adweknow: The Beninese government, under the leadership of President Talon, has taken numerous initiatives in the media and digital sectors: the launch of A+ Benin, the end of analog broadcasting, calls for projects, co-production with TV5MONDE and Mediawan, the launch of a channel in local languages, etc. How does SRTB,...
Interview with Charli Beléteau, author and director: "Training African screenwriters opens up a vast field of storytelling opportunities."
Charli Beléteau is a French author, screenwriter, showrunner, and director. He co-wrote the television series "C'est la vie" with the renowned Ivorian comic book writer Marguerite Abouet, and trained dozens of African talents in the process. Interview by Edouard Char for Adweknow during the Cannes Series event Interview with Charli...