We conducted an interview in 2018. Five years later, how would you sum up your activities at CIV? Overall, it's been quite positive, even though we've had our ups and downs, especially during the COVID period, which was critical because we had no films and our theater was closed for...
Interview with Séraphine Angoula, Managing Director of Dakar Séries
Séraphine Angoula, Executive Director of Dakar Series, presents her pan-African festival dedicated entirely to series, which will take place in Dakar from May 3 to 6, 2023. You are launching Dakar Series in a few weeks. What will be its main features? Dakar Series offers preview screenings, an African competition,...
Interview with Mamadou Mactar Diallo, Digital Strategist at Caractère agency
Caractère is an integrated agency that supports its clients in developing 360-degree communication campaigns. This involves an ecosystem and orchestration that also incorporates digital media. At Caractère, we transform creative ideas into growth drivers. What does digital mean in advertising? It encompasses many things, an entire ecosystem. It involves objectives:...
Interview with Abou Diop, Head of Brand Management for the Kirène Group
Since 2022, Abou Diop has held the position of Head of Brand Management for the Kirène Group. His role is to coordinate and manage the brands in the portfolio (Kirene, Presséa, Candia, Pepsi). What lies behind digital advertising? In advertising, the word "digital" broadly refers to all promotional or communication...
Interview with Loïc-Kévin Zamble, Digital Communications Manager at Solibra – Castel Group
Loïc-Kévin Zamble is head of digital communications at Solibra, a subsidiary of the Castel Group. For nearly two years, he has been responsible for developing brands on digital platforms. In advertising, what does the word "digital" mean to you? Display, meta ads, Google ads, on-air... The field of digital advertising...
Interview with Sandrine Roland, Associate Director of the AOS Africa agency
AOS AFRICA in a nutshell... ? AOS AFRICA is an integrated communications agency that is proud of its African DNA and translates this into talent and professionalism with a young, experienced, and versatile team. Our innovative and creative approach, combined with our rigorous dedication to our clients, makes us the...
Interview with Siny Samba, co-founder of the Le Lionceau brand
What is your experience with baby food? I had the opportunity to work at Blédina, where I specialized in everything related to infant nutrition. Originally from Senegal, I quickly realized that the only baby products available in the country were imported. So I decided to launch my own brand with...
Opinion piece: "Audiences' attention is focused on digital media." – Kwame Senou
Once again this year, Simon Kemp and his team at Kepios have produced DataReportal 2023, which provides valuable indicators for assessing the importance of digital, its place in the media mix, and deciding how much to invest in it. It shows that more and more people are connected to the...
Interview with Karine Barclais, founder of Pavillon Afriques, a showcase for African cinema at the Cannes Film Festival
Since its creation in 1946, the Cannes Film Festival has been dedicated to showcasing and promoting high-quality filmmaking. In 1959, the Marché du Film was created with the aim of bringing together professionals from the film industry at the festival site. Since then, industry professionals, producers, and buyers have been...
Interview with Anne-Sophie Steinlein – Director of Operations at YouScribe
What is your role at YouScribe? As COO, my role mainly consists of supporting the international rollout of our offering. We currently have many ambitions and challenges to address in the territories where we are already present, but also in those where we wish to expand. Among these challenges are:...