According to the Omedia institute, which tracks TV advertising investments (IPTV) in several African countries, the TV advertising market continues to grow strongly in Senegal. Since the beginning of the year, advertisers' advertising investments have increased by +28.3% compared to the first nine months of 2022. The third quarter grew...
KANTAR launches the third edition of Africa Life
The third edition of Africa Life has just been published by KANTAR. This study covers four countries: Kenya, Nigeria, Senegal, and South Africa. 3,500 interviews were conducted in these four countries in May 2021. Africa Life provides data and insights into the lifestyles and consumption habits of respondents and covers...
BOCK, BEAUFORT, AND IVOIRE at the top of the popularity charts
According to the brand observatory, a study initiated by the Fieldpro and Adweknow institutes, BOCK, BEAUFORT, and IVOIRE are the three best-known beer brands in Ivory Coast. The Bock and Beaufort brands belong to SOLIBRA (Société de limonaderies et brasseries d'Afrique), a subsidiary of the CASTEL group, which until 2015...
IPTV Cameroon -21.7% in the first half of 2023
According to data from the Omedia institute, which tracks TV advertising investments in Cameroon, advertisers reduced their investments by nearly 22% in the first half of 2023 compared to the first half of 2022. This sharp decline must nevertheless be tempered by the fact that January and February 2022 saw...
AFRICASCOPE 2022-2023: initial results
The 2022-2023 edition of Africascope, which has just been published, provides detailed information on television and radio consumption and internet usage. It covers the following countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. TELEVISION The cumulative audience (share of daily viewers)...
IPSOS ORCHESTRATES ITS GRAND RETURN TO FRENCH-SPEAKING AFRICA
IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...
What happens when brands stop communicating?
Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
Top Facebook channels in Ivory Coast June 2023
In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...
QUIZ: Television viewership in Ivory Coast in 10 questions
See the answers at the bottom of the article. All data in this quiz is taken from the latest Médiamétrie survey in Ivory Coast, which was conducted between January 8 and March 20, 2023, among 2,086 people. How much time do Ivorians spend watching television each day? 3 hours...
A+ IVOIRE, NCI, and RTI1 lead the ratings in Ivory Coast
Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro. The press release reporting the results for the first quarter of 2023 was published some time ago,...