The issue of audience measurement in Côte d'Ivoire is at the center of debate, reflecting a crucial challenge for the country's audiovisual and advertising ecosystem. In recent months, the High Authority for Audiovisual Communication (HACA) has stepped up its warnings against unregulated measurement initiatives, even as the audiovisual landscape evolves...
2024 in Retrospect: A Year of Upheaval and Opportunity for African Media
The year 2024 was marked by the variously appreciated positions and interventions of public authorities, but also by a fierce determination on the part of private actors to participate in the undeniable development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and...
Ivory Coast: Médiamétrie throws in the towel
Following decisions made by the High Authority for Audiovisual and Communication (HACA), which recently reiterated that "any audience measurement carried out outside its framework and certification is considered illegal and constitutes a violation of current legislation," Médiamétrie has just announced on social media, through Arnaud Annebicque, Director of the International...
IPTV in Ivory Coast +3.4% in the third quarter of 2024
According to the Omedia institute, which tracks TV advertising investments by advertisers in Ivory Coast, TV advertising investments increased by 3.4% in the third quarter of 2024. Overall, IPTV grew by 34.2% in the first nine months of the year compared to the first nine months of 2023. This significant...
Multi-year agreement between EUTELSAT and Q-KON
(AFP dispatch) Eutelsat Group announces the signing of a new multi-year agreement with Q-KON, a major provider of satellite solutions and services, to extend low Earth orbit (LEO) satellite services across sub-Saharan Africa. This new agreement will accelerate the rollout of high-speed, low-latency connectivity services for businesses and communities in...
TechStart: VODACOM and AWS join forces to train young people in digital technology in the DRC
The Vodacom Foundation is partnering with Amazon Web Services (AWS) to accelerate digital development and improve access to new technologies in the Democratic Republic of Congo (DRC). This initiative, called "TECHSTART," aims to equip young Congolese people with the skills they need to fill junior positions in the cloud computing...
Senegal: IPTV down 11.6% in the third quarter
According to the Omedia institute, which measures advertising investment in television in Senegal, this fell by 11.6% in the third quarter of 2024 compared with the same period in the previous year. July, boosted by the Olympic Games, had nevertheless grown by +46.2% compared to July 2023, but August and...
Everything you need to know about AFRICAMAT, the new audience measurement system offered by CANAL+ ADVERTISING and MEDIAMETRIE
Make no mistake, AFRICAMAT is not an African e-commerce site for materials. No! The AFRICAMAT study is a new tool for measuring television audiences in sub-Saharan Africa. CANAL+ADVERTISING and MÉDIAMÉTRIE presented this tool to the market on Wednesday, September 11, in the presence of numerous pan-African advertisers and agencies and...
Africascope Sept 2023/June 2024 – Key findings on Internet usage
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. In addition to TV and radio audience figures, they provide insights into Internet usage and social media use. INTERNET Internet usage continues to increase. It rose from an average of less than 50%...
IPTV IN IVORY COAST: +50.6% growth and unprecedented levels in H1 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Côte d'Ivoire, these investments grew significantly in the first half of 2024. With growth of over 50%, the total amount of IPTV reached nearly 8 billion CFA francs for the first six months of the year. This...