According to the Omedia institute, which measures advertising investment in television in Senegal, this fell by 11.6% in the third quarter of 2024 compared with the same period in the previous year. July, boosted by the Olympic Games, had nevertheless grown by +46.2% compared to July 2023, but August and...
Everything you need to know about AFRICAMAT, the new audience measurement system offered by CANAL+ ADVERTISING and MEDIAMETRIE
Make no mistake, AFRICAMAT is not an African e-commerce site for materials. No! The AFRICAMAT study is a new tool for measuring television audiences in sub-Saharan Africa. CANAL+ADVERTISING and MÉDIAMÉTRIE presented this tool to the market on Wednesday, September 11, in the presence of numerous pan-African advertisers and agencies and...
Africascope Sept 2023/June 2024 – Key findings on Internet usage
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. In addition to TV and radio audience figures, they provide insights into Internet usage and social media use. INTERNET Internet usage continues to increase. It rose from an average of less than 50%...
IPTV IN IVORY COAST: +50.6% growth and unprecedented levels in H1 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Côte d'Ivoire, these investments grew significantly in the first half of 2024. With growth of over 50%, the total amount of IPTV reached nearly 8 billion CFA francs for the first six months of the year. This...
Africascope Sept 2023/June 2024 – Key findings in TV and radio
The results of the September 2023–June 2024 wave of the AFRICASCOPE study are now available to subscribers. Traditional indicators of cumulative audience and viewing time by country show fairly high stability in both radio and television, although there have been significant declines in viewing time in some countries. RADIO: Radio...
IPTV SENEGAL IN GOOD SHAPE: +35.5% IN THE FIRST HALF OF 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...
Ivory Coast: Audience measurement as a matter of utmost urgency
On July 18, the High Authority for Audiovisual Communication in Côte d'Ivoire issued a press release reminding the public that "pursuant to Law No. 2017-868 of December 27, 2017, on the legal framework for audiovisual communication, as amended by Law No. 2022-979 of December 20, 2022, it is responsible for...
73.7% of Ivorians get their news from the internet and digital media.
The survey conducted by the National Press Authority (ANP) with the support of the Media Support and Development Agency (ASDM) in Côte d'Ivoire on the question of "How do Ivorians get their information? " shows that the internet, digital media, and television are almost equally popular sources of information for...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
55% of Africans rank the fight against pollution as the top environmental challenge
The webinar organized by Kantar in partnership with Sciences Po Grenoble and Adweknow provided an opportunity to present the main findings of Kantar's study on CSR communication. This study sheds light on societal and environmental priorities for the population in French-speaking African countries covered by the Africascope study the way...