KANTAR has just published the Africascope 2018 results for Benin for television, radio, and the Internet. While television is watched by fewer people on average than in the other African countries studied, Benin is the country where radio and the Internet achieve the best results. Radio has the highest cumulative...
Key indicators from the Africascope 2018 study
Kantar TNS has published the annual results of its Africascope 2018 study, which covers eight French-speaking sub-Saharan African countries and provides insights into television, radio, and internet consumption. TELEVISION It should be noted that this year, for the first time, the proportion of individuals watching television on a flat...
(Press release) Adwesearch 2019: Advertising trends in French-speaking Sub-Saharan Africa
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communication in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Ivorian agencies and advertisers eager to use DTT channels
Which are the best-known Ivorian digital terrestrial television channels? What are the intentions of agencies and advertisers regarding the use of these new channels? Will they use them? Do they already have a preference for one channel or another? How will they finance their campaigns on these channels? By increasing...
Adwesearch 2019: The advertising market in French-speaking Africa will rebound in 2019
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communications in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Press release: TiVi5 MONDE, Africa's second children's television channel
According to the Kantar TNS / Africascope Kids study conducted in November 2018 in Dakar, Douala, Abidjan, and Kinshasa, TiVi5 MONDE is watched every week by more than one in two young people aged 4 to 14: it has an average weekly cumulative audience share of 52% across the four...
Kantar TNS publishes the results of Africascope Kids 2018
Kantar TNS publishes the results of its Africascope Kids 2018 study A spin-off of the benchmark Africascope* audience study targeting young people aged 4 to 14, Africascope Kids provides detailed insights into their media consumption. It covers four countries in Sub-Saharan Africa: Senegal, Ivory Coast, Cameroon, and the Democratic Republic...