Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communication in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Ivorian agencies and advertisers eager to use DTT channels
Which are the best-known Ivorian digital terrestrial television channels? What are the intentions of agencies and advertisers regarding the use of these new channels? Will they use them? Do they already have a preference for one channel or another? How will they finance their campaigns on these channels? By increasing...
Adwesearch 2019: The advertising market in French-speaking Africa will rebound in 2019
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communications in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Press release: TiVi5 MONDE, Africa's second children's television channel
According to the Kantar TNS / Africascope Kids study conducted in November 2018 in Dakar, Douala, Abidjan, and Kinshasa, TiVi5 MONDE is watched every week by more than one in two young people aged 4 to 14: it has an average weekly cumulative audience share of 52% across the four...
Kantar TNS publishes the results of Africascope Kids 2018
Kantar TNS publishes the results of its Africascope Kids 2018 study A spin-off of the benchmark Africascope* audience study targeting young people aged 4 to 14, Africascope Kids provides detailed insights into their media consumption. It covers four countries in Sub-Saharan Africa: Senegal, Ivory Coast, Cameroon, and the Democratic Republic...