CANAL+ Advertising ranks No. 1 in audience ratings in French-speaking sub-Saharan Africa The results of the 2019 AFRICASCOPE study conducted by KANTAR TNS highlight the performance of the pan-African television channels marketed by CANAL+ ADVERTISING The surveys were conducted between September 2018 and June 2019 among a representative sample of...
Africascope 2019: one in two Africans has already heard of DTT
Africascope 2019, the study conducted by KANTAR between September 2018 and June 2019 in eight French-speaking sub-Saharan African countries, this year includes questions on DTT in Africa (awareness, use, intention to purchase equipment, obstacles, etc.). There are, of course, significant disparities between countries, as some have already made the switch...
Media measurement: Digital terrestrial television in Côte d'Ivoire – First half of 2019
In Côte d'Ivoire, more than 85% of people who are familiar with DTT intend to purchase equipment. Médiamétrie and Omedia are supporting the digital transition in French-speaking sub-Saharan Africa and have published the results of the latest DTT barometer in Côte d'Ivoire. From 2015 to 2020, sub-Saharan African countries are...
Médiamétrie: TV and radio audiences and internet usage in Côte d'Ivoire – First half of 2019
Television Between March 24 and May 20, 2019, more than 9 out of 10 people (91.6%) living in Abidjan and Bouaké watched television on an average weekday (Monday-Sunday). They spent an average of 3 hours and 48 minutes watching television each day. During this period, Ivorian television channels achieved an...
UAR and Kantar launch audience measurement for CAN 2019
The African Broadcasting Union, exclusive holder of the broadcasting rights for the 2019 Africa Cup of Nations for sub-Saharan Africa, has entrusted Kantar TNS with measuring the competition's audience. Given the lack of statistical data on audience measurement for sporting competitions and other major international events on the African continent,...
TV in Benin: Top Ratings 2018
According to KANTAR, which has just published the Africascope 2018 results for Benin, television is watched by 93% of the population surveyed for an average of only 2 hours and 39 minutes, which is quite far from the standards of other countries studied as part of Africascope. In television, the...
Radio and the Internet in Benin: Top Audiences 2018
KANTAR has just published the Africascope 2018 results for Benin for television, radio, and the Internet. While television is watched by fewer people on average than in the other African countries studied, Benin is the country where radio and the Internet achieve the best results. Radio has the highest cumulative...
Key indicators from the Africascope 2018 study
Kantar TNS has published the annual results of its Africascope 2018 study, which covers eight French-speaking sub-Saharan African countries and provides insights into television, radio, and internet consumption. TELEVISION It should be noted that this year, for the first time, the proportion of individuals watching television on a flat...
(Press release) Adwesearch 2019: Advertising trends in French-speaking Sub-Saharan Africa
Advertising experts estimate that this market will grow in 2019 (+11% vs. 2018). The arrival of digital terrestrial television in Côte d'Ivoire should boost investment. Ipsos, the world's third-largest market research company, and Adweknow, an information and expertise platform specializing in communication in French-speaking Sub-Saharan Africa, have published the Adwesearch...
Ivorian agencies and advertisers eager to use DTT channels
Which are the best-known Ivorian digital terrestrial television channels? What are the intentions of agencies and advertisers regarding the use of these new channels? Will they use them? Do they already have a preference for one channel or another? How will they finance their campaigns on these channels? By increasing...