CANAL+ Advertising has published the results of the second online survey conducted by the VOXCO Institute in the eight countries usually covered by AFRICASCOPE, plus Madagascar. This survey, conducted between June 15 and July 15, 2020, follows on from the one we reported on last May . The 1,500 people...
TV audience in Ivory Coast: private and public channels neck and neck
Médiamétrie has published the results of the third wave of the new regular declarative measurement of television audiences in Côte d'Ivoire, which was launched in May 2020 due to the health crisis. The surveys were conducted face-to-face over a 16-day period, from July 26 to August 10, 2020, with 554...
What strategies are used for advertising displays in Dakar and Abidjan?
There are few studies on the use of billboards by advertisers in French-speaking Africa, even though it is a major medium in many countries. An analysis of the comparative situation in the capitals of Senegal and Côte d'Ivoire shows the very different situations between the two countries and sheds light...
The TV advertising market declined by 9% in the first half of 2020 in SENEGAL
Advertisers' investments in Senegal's main television channels reached 5.5 billion CFA francs (approximately €8.35 million) in the first half of 2020, according to the Omedia institute. This represents a 9.1% decrease compared to the same period in 2019. This decline was particularly sharp in June 2020, reaching -38% for that...
Omedia launches quarterly Top of Mind brand barometer in Côte d'Ivoire and Senegal
Being a well-known brand is no longer enough. Omedia focuses on the brands that are most present in the public's mind, which thus stand out in their competitive environment, and launches the quarterly Top of Mind brand barometer covering 22 categories of products and services (automotive, banking, sports, stores and...
+38% in Ivory Coast for TV advertising investments
According to the May 2020 results published by OMEDIA concerning TV advertising in Cameroon, Côte d'Ivoire, and Senegal, advertising investments increased by 37.7% on television in Côte d'Ivoire in May 2020 compared to May 2019, after increasing by more than 30% in April. This can be explained by the rise...
Médiamétrie: TV audience and Internet usage in Abidjan – May 2020
In early May 2020, Médiamétrie and Omedia launched the first regular declarative measurement of television audiences in Côte d'Ivoire in order to provide television channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings. See also: Médiamétrie and Omedia launch the first regular...
TV advertising grew by +12.5% in Senegal and +31.8% in Côte d'Ivoire in April 2020.
Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast. In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year. See also: Senegal - TV advertising revenue in March 2020 In...
Ivory Coast: Television audience measurement progresses slowly
In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...
Kantar: Is the COVID-19 crisis a decisive trend accelerator for brands in French-speaking Africa?
During a webinar held on May 13, Kantar sought to shed light on the current situation facing various players operating on the African continent and guide their decisions and strategies for the future. The Covid-19 health crisis has led to a change in consumer behavior, which is having a direct...