In early May 2020, Médiamétrie and Omedia launched the first regular declarative measurement of television audiences in Côte d'Ivoire in order to provide television channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings. See also: Médiamétrie and Omedia launch the first regular...
TV advertising grew by +12.5% in Senegal and +31.8% in Côte d'Ivoire in April 2020.
Omedia * has just published its results for April 2020 concerning TV advertising in Senegal, Cameroon, and Ivory Coast. In Senegal, advertising investment rose by 12.5% in April, after falling slightly in March (-1.8%) compared with the previous year. See also: Senegal - TV advertising revenue in March 2020 In...
Ivory Coast: Television audience measurement progresses slowly
In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...
Kantar: Is the COVID-19 crisis a decisive trend accelerator for brands in French-speaking Africa?
During a webinar held on May 13, Kantar sought to shed light on the current situation facing various players operating on the African continent and guide their decisions and strategies for the future. The Covid-19 health crisis has led to a change in consumer behavior, which is having a direct...
Médiamétrie and Omedia launch the first regular television audience measurement in Côte d'Ivoire
In order to provide channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings, Médiamétrie and Omedia are launching the first regular declarative measurement of television audiences in Côte d'Ivoire. This development is in line with the audience measurements taken twice a year...
CANAL+ ADVERTISING and KANTAR examine the relationship between brands and media during the health crisis
CANAL + ADVERTISING has just published a study on media consumption and brand expectations conducted by VOXCO Online from March 25 to April 10 among 1,000 Canal+ Africa subscribers aged 15 to 55 in eight French-speaking sub-Saharan countries (Senegal, Ivory Coast, Cameroon, DR Congo, Gabon, Mali, Burkina Faso, and Congo)....
Kantar publishes the 2019 results of its Africascope Kids study
Kantar has published the results of its Africascope Kids 2019 study focusing on children aged 4 to 14. Africascope Kids 2019 covers four countries in Sub-Saharan Africa: Senegal, Ivory Coast, Cameroon, and the Democratic Republic of Congo, representing a total of 9,144,000 children. In 2019, 91% of 4-14 year olds watched...
Television, the main source of information for the public about the coronavirus
The Geopoll Institute has just published the results of a study on the current effects of the coronavirus on populations in sub-Saharan Africa. Although many African countries have reported only a small number of cases, the epidemic is already causing great concern; with high levels of concern in all countries;...
Nearly 60% of Ivorians are watching television between 8:00 p.m. and 8:30 p.m.
We know that more than 90% of Ivorians watch television every day (cumulative audience), but until now there had been no publication of quarter-hourly audience figures in Côte d'Ivoire. The graph below, provided exclusively by Médiamétrie, a partner of the Audiovisual and Advertising Guide (Ivory Coast 2020 edition), which contains...
Digital divide: the reality of Internet usage in French-speaking Africa
In this period of pandemic, with more and more people confined to their homes around the world, including in French-speaking Africa, digital technology and internet connections are considered by many to be indispensable, even vital tools: teleworking, videoconferencing, social connections, information, entertainment... Digital technology has become as essential as water...