The Africascope 2020 study, published in March 2021, provides new insights into the evolution of Internet usage in sub-Saharan Africa and the use of social networks. Overall, Internet usage continues to grow in almost all countries compared to 2019, as shown in the table below. The most spectacular growth has...
Novelas TV dominates the top 10 pan-African channels
With an 11.4% audience share across the eight countries surveyed in the Africascope 2020 study, NOVELAS TV significantly outperforms other pan-African channels. In second place, all CANAL+ SPORT channels combined achieved a 4.6% audience share, with TV5MONDE completing the podium with a 4.2% share. NOLLYWOOD TV (3.9% audience share) and...
Kantar publishes the results of its Africascope 2020 study
The Africascope 2020 study covers eight countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal, and provides a detailed snapshot of media consumption among 19.6 million individuals aged 15 and over. Due to the health crisis, the fieldwork for this 2020 study...
When do we watch TV? When do we listen to the radio?
The Africascope study, whose results for the second half of 2020 have just been published by KANTAR, provides valuable information for understanding who watches television and when. The quarterly radio and television ratings curves are particularly informative. 8 a.m. and 8 p.m.: the two peak viewing times for radio and...
Television, radio, and internet usage audience in Cameroon in the second half of 2020
TELEVISION: more daily viewers but slightly less regular Between September 27 and December 7, 2020, 90.3% of residents in the cities of Douala, Yaoundé, Bamenda, and Bafoussam watched television every day. During the same period last year, the figure was 84.8%. Their viewing time averaged 4 hours and 2 minutes,...
Sharp decline in Senegalese media audience share in the second half of the year, according to Médiamétrie
Médiamétrie has just published the latest results of its study on television, radio, and internet usage in Senegal. TELEVISION Conducted between October 11 and December 7, 2020, this study shows significant changes in television consumption compared to last year. Senegalese people are both more numerous and more loyal television viewers:...
Ivory Coast: TV viewership and internet usage in October-November 2020
Médiamétrie has published the results of the fifth wave of its regular declarative measurement of television audiences in Côte d'Ivoire, conducted from October 18 to 30, then on November 2, 7, and 8, 2020, and carried out in the field by Omedia. It should be noted that this wave of...
How do we measure television audiences? Episode 2: Audience measurement
Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...
How do we measure television audiences? Episode 1: Declarative measurements
Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
Médiamétrie's fourth wave: nearly 30% increase in viewership for public and private Ivorian channels
The fourth wave of regular audience measurements, conducted by Médiamétrie from September 5 to 20, 2020, among 560 people aged 15 and over, representative of the population living in Abidjan, has just been published and confirms the strengthening of the trends observed in August. See also: TV audience in Côte...