Category: Audiences-en

In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...

In order to provide channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings, Médiamétrie and Omedia are launching the first regular declarative measurement of television audiences in Côte d'Ivoire. This development is in line with the audience measurements taken twice a year...

A comparison of the results of the 2019 Africascope study with those of 2018 shows that the ranking of the main radio stations has remained relatively stable from one year to the next in Burkina Faso. RADIO SAVANE has consolidated its leading position with more than 35% audience share (up...

A comparison of the results of the 2019 Africascope study (for the whole year) with those for 2018 shows that there was a great deal of activity among radio stations in Côte d'Ivoire, leading to numerous changes in the TOP 10 RADIO rankings. AL BAYANE has progressed and retained its...

According to the latest Africascope study, TV5MONDE ranks second among executives' and managers' favorite international channels, with a weekly audience share of 82.8%. 98.5% of executives and managers also say they are familiar with the TV5MONDE brand. Among the target audience aged 15 and over, 77% say that TV5MONDE is...

According to Africascope's results for the whole of 2019, Molière TV retains its leading position in a country where television audiences are particularly fragmented across a multitude of channels. NOVELAS TV has made a leap forward, now achieving a 9.3% audience share (+2.3 points) and moving up from 4th to...

According to Africascope's results for the whole of 2019, in Senegal, the top three channels retained their positions but all lost part of their audience (-3.7 points for RFM TV/TFM, -1.3 points for NOVELAS TV, and -0.5 points for SEN TV). Behind this leading trio, we note the progress of...

According to Africascope's results for the whole of 2019, ORTM, Mali's public broadcaster, retains its top spot despite a slight drop in its audience share. Cherifla TV rose 2.4 points, overtaking Africable and TM2 to take third place behind Novelas TV, which retained its second place. Also noteworthy is the...

According to Africascope's results for the whole of 2019, TNB lost the top spot it held in 2018 to BF1, which moved into first place while maintaining its audience share at the same level as last year. The significant decline in TNB benefits Novelas TV, which rose from a 7.5%...

According to the latest Africascope results for the whole of 2019, Novelas TV continues to enjoy success: with an average audience share of 11.4% across the eight countries surveyed, Novelas TV is by far the most popular channel among all pan-African channels, up 0.6 points in audience share compared to...