Médiamétrie has published the results of the fifth wave of its regular declarative measurement of television audiences in Côte d'Ivoire, conducted from October 18 to 30, then on November 2, 7, and 8, 2020, and carried out in the field by Omedia. It should be noted that this wave of...
How do we measure television audiences? Episode 2: Audience measurement
Since the late 1980s, television audience measurement has become considerably more sophisticated. Thanks to the development of technological tools, it is no longer necessary to rely on studies based on individuals' declarations, which had been the basis for audience measurement until then. See also: How are television audiences measured? Episode...
How do we measure television audiences? Episode 1: Declarative measurements
Television audience measurement has kept pace with technological developments and has become increasingly sophisticated over the decades, evolving from surveys based on respondents' statements to automatic measurement requiring virtually no human intervention. The oldest technique, which is now the simplest to implement and by far the least expensive, consists of...
TV audience in Ivory Coast: private and public channels neck and neck
Médiamétrie has published the results of the third wave of the new regular declarative measurement of television audiences in Côte d'Ivoire, which was launched in May 2020 due to the health crisis. The surveys were conducted face-to-face over a 16-day period, from July 26 to August 10, 2020, with 554...
Médiamétrie: TV audience and Internet usage in Abidjan – May 2020
In early May 2020, Médiamétrie and Omedia launched the first regular declarative measurement of television audiences in Côte d'Ivoire in order to provide television channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings. See also: Médiamétrie and Omedia launch the first regular...
Ivory Coast: Television audience measurement progresses slowly
In a joint press release published a few days ago, A+ Ivoire and CANAL+ Advertising announced their decision to subscribe to the regular television audience measurement service recently launched by Mediamétrie and Omedia. See also: Mediamétrie and Omedia launch the first regular television audience measurement system in Côte d'IvoireWe can...
Médiamétrie and Omedia launch the first regular television audience measurement in Côte d'Ivoire
In order to provide channels, communication agencies, and advertisers with the data they need to manage their advertising and editorial offerings, Médiamétrie and Omedia are launching the first regular declarative measurement of television audiences in Côte d'Ivoire. This development is in line with the audience measurements taken twice a year...
Africascope: Top 10 Radio Stations in Burkina Faso in 2019
A comparison of the results of the 2019 Africascope study with those of 2018 shows that the ranking of the main radio stations has remained relatively stable from one year to the next in Burkina Faso. RADIO SAVANE has consolidated its leading position with more than 35% audience share (up...
Africascope: Top Radio Audiences in Ivory Coast in 2019
A comparison of the results of the 2019 Africascope study (for the whole year) with those for 2018 shows that there was a great deal of activity among radio stations in Côte d'Ivoire, leading to numerous changes in the TOP 10 RADIO rankings. AL BAYANE has progressed and retained its...
Press release: TV5Monde Afrique, channel for executives and leaders in Guinea
According to the latest Africascope study, TV5MONDE ranks second among executives' and managers' favorite international channels, with a weekly audience share of 82.8%. 98.5% of executives and managers also say they are familiar with the TV5MONDE brand. Among the target audience aged 15 and over, 77% say that TV5MONDE is...