Category: Audiences-en

The media play a central role in African society, offering increasingly diverse means of content distribution through television, the Internet, social media, radio, and SVOD platforms. To fully grasp these developments, it is crucial to analyze, understand, and monitor them over time. Conducting studies is therefore essential to quantify and...

Médiamétrie has just published its quarterly press release on the quarterly declarative audience measurement carried out in Côte d'Ivoire.  The surveys were conducted, in collaboration with the Omedia institute, face-to-face, in three waves (October 8-23, 2023, November 5-20, 2023, and December 3-18, 2023) among 2,000 people aged 15 and over...

The 2022-2023 edition of Africascope, which has just been published, provides detailed information on television and radio consumption and internet usage. It covers the following countries: Burkina Faso, Cameroon, Côte d'Ivoire, Gabon, Mali, Democratic Republic of Congo, Republic of Congo, and Senegal. TELEVISION The cumulative audience (share of daily viewers)...

IPSOS, one of the world leaders in market research and opinion polling, present in 90 markets and with nearly 20,000 employees worldwide, is making a major comeback in French-speaking Africa with the acquisition of Omedia, the Médiamétrie subsidiary based in Côte d'Ivoire, Senegal, and Mali. IPSOS, which had shown great...

In June 2023, NCI, La 3, and Life TV still occupy the top three spots in the rankings based on the number of Facebook subscribers. These three channels, which have been in existence for barely three years, have developed a strong digital strategy since their launch that has enabled them...

See the answers at the bottom of the article. All data in this quiz is taken from the latest Médiamétrie survey in Ivory Coast, which was conducted between January 8 and March 20, 2023, among 2,086 people. How much time do Ivorians spend watching television each day?             3 hours...

Since the end of 2022, Médiamétrie has been providing its subscribers with TV audience ratings for a new area covering five major cities in Côte d'Ivoire: Abidjan, Bouaké, Daloa, Korhogo, and San Pedro. The press release reporting the results for the first quarter of 2023 was published some time ago,...

Children aged 4 to 14, 92% of whom watch television every day, spend most of their time watching youth channels. Youth channels account for 59% of the time spent watching TV by 4-14 year olds. Logically, this share decreases as children grow older and become interested in other types of...

We regularly publish rankings based on the number of subscribers to the Facebook pages of Senegalese channels. Compared to June 2022, the ranking remains unchanged and growth varies between 8 and 18%: RTS1 ranks first in absolute terms and in terms of growth compared to June 2022. TFM, which according...