The recent publication of the official press release from the Africascope study and that of the HACA on media audiences in Côte d'Ivoire has taught us what is already known to all and which is perpetuated from study to study: in French-speaking Africa, everyone watches TV, the Internet continues to...
The good health of television and the internet according to Africascope 2024/2025
As it does every fall, Kantar publishes the results of its Africascope study. This wave of surveys, covering the second half of 2024 and the first half of 2025, covers eight countries and provides results on TV and radio audiences as well as internet usage. According to Florence Ginier, Consulting...
CANAL+ will no longer subscribe to the Africascope study in 2026.
According to our information, CANAL+ will end its participation in the Africascope study in 2026. The CANAL+ group, which, along with France Télévisions, France Media Monde, and TV5 Monde, initiated the study, remained its main subscriber when the France Media Monde channels and stations (France 24 and RFI) and TV5...
Exclusive negotiations between IPSOS and The BVA family
Ipsos, one of the world's leading market research companies, present in 90 markets and employing nearly 20,000 people worldwide, announced in a press release that it has entered into exclusive negotiations to acquire The BVA Family. With more than 900 employees in total, The BVA Family has a significant presence...
AFRICASCOPE 2024: Nearly 80% of Senegalese people go online every day
The results of the Africascope 2024 study, which summarizes the waves of surveys conducted between January and December 2024 in eight countries, confirm the dominance of television as the most consumed media in all countries covered by the survey. Behind television, the Internet continues to grow: on average, 60% of...
Médiamétrie publishes audience figures for Senegal for the second half of 2024
Médiamétrie has just published a press release concerning the survey conducted with its partner Omedia from September 29 to October 14, October 27 to November 11, and November 24 to December 9, 2024, on the Senegalese market. The survey is based on a sample of 1,409 people aged 15 and...
HACA selects KANTAR as the official audience measurement operator in Ivory Coast
After a rigorous selection process, the High Authority for Audiovisual Communication (HACA) has just announced in a press release that KANTAR has been chosen to measure audiovisual media audiences in Côte d'Ivoire. The operator received unanimous votes from DTT channel publishers, confirming its expertise and leadership in the field of...
KANTAR sells KANTAR MEDIA to HIG CAPITAL
Kantar refocuses on marketing analytics and AI Global market research leader Kantar has announced the sale of its Kantar Media division to H.I.G. Capital, a US-based investment fund, for an estimated $1 billion. This acquisition is part of the group's strategy to refocus on its core activities, particularly marketing analysis...
Audience measurement: the ups and downs in Côte d'Ivoire between regulation and technical innovations
The issue of audience measurement in Côte d'Ivoire is at the center of debate, reflecting a crucial challenge for the country's audiovisual and advertising ecosystem. In recent months, the High Authority for Audiovisual Communication (HACA) has stepped up its warnings against unregulated measurement initiatives, even as the audiovisual landscape evolves...
Ivory Coast: Médiamétrie throws in the towel
Following decisions made by the High Authority for Audiovisual and Communication (HACA), which recently reiterated that "any audience measurement carried out outside its framework and certification is considered illegal and constitutes a violation of current legislation," Médiamétrie has just announced on social media, through Arnaud Annebicque, Director of the International...