Médiamétrie has just published a press release concerning the survey conducted with its partner Omedia from September 29 to October 14, October 27 to November 11, and November 24 to December 9, 2024, on the Senegalese market. The survey is based on a sample of 1,409 people aged 15 and...
HACA selects KANTAR as the official audience measurement operator in Ivory Coast
After a rigorous selection process, the High Authority for Audiovisual Communication (HACA) has just announced in a press release that KANTAR has been chosen to measure audiovisual media audiences in Côte d'Ivoire. The operator received unanimous votes from DTT channel publishers, confirming its expertise and leadership in the field of...
KANTAR sells KANTAR MEDIA to HIG CAPITAL
Kantar refocuses on marketing analytics and AI Global market research leader Kantar has announced the sale of its Kantar Media division to H.I.G. Capital, a US-based investment fund, for an estimated $1 billion. This acquisition is part of the group's strategy to refocus on its core activities, particularly marketing analysis...
Audience measurement: the ups and downs in Côte d'Ivoire between regulation and technical innovations
The issue of audience measurement in Côte d'Ivoire is at the center of debate, reflecting a crucial challenge for the country's audiovisual and advertising ecosystem. In recent months, the High Authority for Audiovisual Communication (HACA) has stepped up its warnings against unregulated measurement initiatives, even as the audiovisual landscape evolves...
Ivory Coast: Médiamétrie throws in the towel
Following decisions made by the High Authority for Audiovisual and Communication (HACA), which recently reiterated that "any audience measurement carried out outside its framework and certification is considered illegal and constitutes a violation of current legislation," Médiamétrie has just announced on social media, through Arnaud Annebicque, Director of the International...
IPTV in Ivory Coast +3.4% in the third quarter of 2024
According to the Omedia institute, which tracks TV advertising investments by advertisers in Ivory Coast, TV advertising investments increased by 3.4% in the third quarter of 2024. Overall, IPTV grew by 34.2% in the first nine months of the year compared to the first nine months of 2023. This significant...
Everything you need to know about AFRICAMAT, the new audience measurement system offered by CANAL+ ADVERTISING and MEDIAMETRIE
Make no mistake, AFRICAMAT is not an African e-commerce site for materials. No! The AFRICAMAT study is a new tool for measuring television audiences in sub-Saharan Africa. CANAL+ADVERTISING and MÉDIAMÉTRIE presented this tool to the market on Wednesday, September 11, in the presence of numerous pan-African advertisers and agencies and...
Ivory Coast: Audience measurement as a matter of utmost urgency
On July 18, the High Authority for Audiovisual Communication in Côte d'Ivoire issued a press release reminding the public that "pursuant to Law No. 2017-868 of December 27, 2017, on the legal framework for audiovisual communication, as amended by Law No. 2022-979 of December 20, 2022, it is responsible for...
AFRICAMAT: A new tool for better understanding TV channel audiences.
In early September, CANAL+ Advertising and Médiamétrie will present a new tool for measuring television audiences in French-speaking sub-Saharan Africa, developed in partnership between the two companies and called Africamat. This technological innovation, which relies on return channels from decoders, enables in-depth analysis of channel and program audiences among CANAL+...
Africascope Kids 2023: 59% of the time spent watching television by 4-14 year olds is devoted to children's channels.
Kantar, the global leader in market research and data analytics, unveils the results of its latest media audience measurement study focusing on children: Africascope Kids. The program covers the capitals of four sub-Saharan African countries: Cameroon, Côte d'Ivoire, Democratic Republic of Congo, and Senegal. It provides a snapshot of consumption...