CANAL+ Advertising ranks No. 1 in audience ratings in French-speaking sub-Saharan Africa The results of the 2019 AFRICASCOPE study conducted by KANTAR TNS highlight the performance of the pan-African television channels marketed by CANAL+ ADVERTISING The surveys were conducted between September 2018 and June 2019 among a representative sample of...
Media measurement: Digital terrestrial television in Côte d'Ivoire – First half of 2019
In Côte d'Ivoire, more than 85% of people who are familiar with DTT intend to purchase equipment. Médiamétrie and Omedia are supporting the digital transition in French-speaking sub-Saharan Africa and have published the results of the latest DTT barometer in Côte d'Ivoire. From 2015 to 2020, sub-Saharan African countries are...
Médiamétrie: TV and radio audiences and internet usage in Côte d'Ivoire – First half of 2019
Television Between March 24 and May 20, 2019, more than 9 out of 10 people (91.6%) living in Abidjan and Bouaké watched television on an average weekday (Monday-Sunday). They spent an average of 3 hours and 48 minutes watching television each day. During this period, Ivorian television channels achieved an...
UAR and Kantar launch audience measurement for CAN 2019
The African Broadcasting Union, exclusive holder of the broadcasting rights for the 2019 Africa Cup of Nations for sub-Saharan Africa, has entrusted Kantar TNS with measuring the competition's audience. Given the lack of statistical data on audience measurement for sporting competitions and other major international events on the African continent,...
Key indicators from the Africascope 2018 study
Kantar TNS has published the annual results of its Africascope 2018 study, which covers eight French-speaking sub-Saharan African countries and provides insights into television, radio, and internet consumption. TELEVISION It should be noted that this year, for the first time, the proportion of individuals watching television on a flat...