According to data from the Omedia institute, which tracks TV advertising investments in Cameroon, advertisers reduced their investments by nearly 22% in the first half of 2023 compared to the first half of 2022. This sharp decline must nevertheless be tempered by the fact that January and February 2022 saw...
What happens when brands stop communicating?
Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....