Category: Advertising Investment

According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...

TV advertising investments measured by the Omedia institute increased by 14% in Cameroon in the first quarter of 2024. This is a small increase compared to the first quarter of 2023, which saw a sharp decline (-45% vs. 2022). During the two months of broadcasting the 2023 African Cup of...

In Côte d'Ivoire and Senegal, advertising investments measured by the Omedia institute rose sharply in the first quarter of 2024.  +83% in Ivory Coast: the host country and winner of the competition saw its advertising investments increase by +83% in the first quarter of 2024. In January, IPTVs more than...

While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...

Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....