According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Senegal, these investments grew significantly in the first half of 2024 and now total nearly 15 billion CFA francs for the first six months of the year. This remarkable growth follows two years of already very strong...
IPTV in Cameroon: slight growth in the first quarter
TV advertising investments measured by the Omedia institute increased by 14% in Cameroon in the first quarter of 2024. This is a small increase compared to the first quarter of 2023, which saw a sharp decline (-45% vs. 2022). During the two months of broadcasting the 2023 African Cup of...
The 2023 Africa Cup of Nations boosts TV advertising investment
In Côte d'Ivoire and Senegal, advertising investments measured by the Omedia institute rose sharply in the first quarter of 2024. +83% in Ivory Coast: the host country and winner of the competition saw its advertising investments increase by +83% in the first quarter of 2024. In January, IPTVs more than...
IPTV in Cameroon: -11.4% in 2023 vs. 2022
Advertising investments in television measured by the Omedia institute in Cameroon declined by 11.4% in 2023 compared to 2022. This decline is due to a sharp drop in investments in November and December, while from April to October, IPTV investments grew steadily and significantly. This decline is due to a...
IPTV in Ivory Coast in 2023 down 10.6% vs. 2022
TV advertising investments tracked by the Omedia institute in Ivory Coast reached just over 10 billion CFA francs in 2023. This represents a decline of 10.6% compared to 2022. It is the worst year since the launch of private channels in 2019. The 4.3% decline in the last quarter confirms...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...
IPTV in Ivory Coast: +10.9% in the third quarter of 2023
Advertising investments in television in Côte d'Ivoire (IPTV), measured by the Omedia institute, which tracks IPTV in several African countries, increased by +10.9% in the third quarter of 2023 compared to the third quarter of 2022. It is mainly in August (+20% vs. 2022) and September (+28% vs. 2022) that...
IPTV CAMEROON: +37% in the third quarter of 2023
According to data collected by the Omedia Institute in Cameroon, TV advertising investments increased by +37% in the third quarter of 2023 compared to the third quarter of 2022. Events played a major role in this growth: FOCAB (China-Cameroon Business Cooperation Forum) and FIAC (Douala International Trade and Business Fair)...
IPTV Senegal: +37.7% in the third quarter
According to the Omedia institute, which tracks TV advertising investments (IPTV) in several African countries, the TV advertising market continues to grow strongly in Senegal. Since the beginning of the year, advertisers' advertising investments have increased by +28.3% compared to the first nine months of 2022. The third quarter grew...
BOCK, BEAUFORT, AND IVOIRE at the top of the popularity charts
According to the brand observatory, a study initiated by the Fieldpro and Adweknow institutes, BOCK, BEAUFORT, and IVOIRE are the three best-known beer brands in Ivory Coast. The Bock and Beaufort brands belong to SOLIBRA (Société de limonaderies et brasseries d'Afrique), a subsidiary of the CASTEL group, which until 2015...