Negomedia, the media and digital consulting agency founded by Ahmadou Gueye and based in Senegal, Ivory Coast, and Morocco, has just published a study on the evolution of the Senegalese advertising market. Key findings With a gross investment of 21.3 billion CFA francs, Senegal's advertising market closed 2025 down 21%...
Advertising investments: +33% in Guinea in the first half of 2025
There is little data available on advertising investment in Guinea, and when such data does exist, it is not generally disclosed. This lack of visibility on developments in the advertising market is one of the reasons limiting the growth of advertising investment and, consequently, media funding. We shared this observation...
IPTV in SENEGAL: -20.4% in the first quarter of 2025
According to IPSOS, which measures television advertising investment in Senegal, this fell by 20.4% in the first quarter of 2025 compared to 2024. This sharp decline should be viewed in relation to the exceptional level reached in 2024 due to the Africa Cup of Nations: with nearly 8.4 billion CFA...
IPTV in Ivory Coast: -14% vs. 2024, +56.8% vs. 2023
According to IPSOS, which tracks advertisers' investments in television advertising (IPTV) in Côte d'Ivoire, these investments fell significantly (-14%) in the first quarter of 2025. This seemingly disappointing result is mainly due to the very sharp increase in January 2024, which saw an all-time high of nearly 2.4 billion CFA...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
1XBET Champion of TV Investments in Senegal
As it does every year, Adweknow has compiled a wealth of insights into how brands managed their TV advertising presence in 2024, based on television advertising data published monthly by IPSOS. Key findings 1XBET remains, as in 2023, the largest advertiser in Senegal. It has been in the TOP 10...
IPTV Ivory Coast: +33.1% in 2024 vs. 2023
According to IPSOS, which tracks television advertising investments in Ivory Coast, TV advertising investments increased by 33.1% in 2024 compared to 2023. The year began with remarkable growth linked to the Africa Cup of Nations, which generated considerable enthusiasm among advertisers (+83% in the first quarter of 2024 compared to...
IPTV in Senegal: +16.7% in 2024
According to IPSOS SENEGAL, which measures advertising investment in television in Senegal TV advertising investments in Senegal increased by 16.7% in 2024 compared to 2023. As in 2023, this growth is mainly due to an exceptional first half (+35.5%), with the third and fourth quarters remaining at the same level...
Senegal: IPTV down 11.6% in the third quarter
According to the Omedia institute, which measures advertising investment in television in Senegal, this fell by 11.6% in the third quarter of 2024 compared with the same period in the previous year. July, boosted by the Olympic Games, had nevertheless grown by +46.2% compared to July 2023, but August and...
IPTV IN IVORY COAST: +50.6% growth and unprecedented levels in H1 2024
According to the Omedia institute, which tracks advertisers' television advertising investments (IPTV) in Côte d'Ivoire, these investments grew significantly in the first half of 2024. With growth of over 50%, the total amount of IPTV reached nearly 8 billion CFA francs for the first six months of the year. This...