Although the situation in France cannot really be compared to that in French-speaking Africa, the results of a recent study conducted by Kantar Worldpanel, in collaboration with Havas Media Network, shed interesting light on the importance of advertising investment and, above all, of sustained and continuous effort in this area....
IPTV Cameroon -21.7% in the first half of 2023
According to data from the Omedia institute, which tracks TV advertising investments in Cameroon, advertisers reduced their investments by nearly 22% in the first half of 2023 compared to the first half of 2022. This sharp decline must nevertheless be tempered by the fact that January and February 2022 saw...
BOCK, BEAUFORT, AND IVOIRE at the top of the popularity charts
According to the brand observatory, a study initiated by the Fieldpro and Adweknow institutes, BOCK, BEAUFORT, and IVOIRE are the three best-known beer brands in Ivory Coast. The Bock and Beaufort brands belong to SOLIBRA (Société de limonaderies et brasseries d'Afrique), a subsidiary of the CASTEL group, which until 2015...
IPTV Senegal: +37.7% in the third quarter
According to the Omedia institute, which tracks TV advertising investments (IPTV) in several African countries, the TV advertising market continues to grow strongly in Senegal. Since the beginning of the year, advertisers' advertising investments have increased by +28.3% compared to the first nine months of 2022. The third quarter grew...
IPTV CAMEROON: +37% in the third quarter of 2023
According to data collected by the Omedia Institute in Cameroon, TV advertising investments increased by +37% in the third quarter of 2023 compared to the third quarter of 2022. Events played a major role in this growth: FOCAB (China-Cameroon Business Cooperation Forum) and FIAC (Douala International Trade and Business Fair)...
IPTV in Ivory Coast: +10.9% in the third quarter of 2023
Advertising investments in television in Côte d'Ivoire (IPTV), measured by the Omedia institute, which tracks IPTV in several African countries, increased by +10.9% in the third quarter of 2023 compared to the third quarter of 2022. It is mainly in August (+20% vs. 2022) and September (+28% vs. 2022) that...
IPTV 2023: Catastrophic end to the year in Senegal
While TV advertising investment measured by the Omedia institute had been growing rapidly for nearly two years (+40.6% between 2021 and 2022 and +25% in the first half of 2023 vs. the first half of 2022), advertising activity at the end of the year, marked by events related to political...