The audience ratings for the first quarter of 2022 have just been published by Médiamétrie, just a few days after the end of the data collection period. TV The cumulative television audience among those aged 15 and over continues to grow, reaching 97.2% , compared to 93.3% in the fourth...
Consumer spending rises sharply during Ramadan
The digital advertising agency Gramica, led by ANAIS GIROD, has just conducted a study to understand consumer habits during Ramadan. The results of the study* show that during Ramadan, the tradition of home cooking is almost unanimous among those interviewed (96% say they prefer home-cooked meals), particularly when it comes...
Cameroon: TV viewership and internet usage January/March 2022
Médiamétrie has published the audience results for the second wave (January/March 2022) of its regular declarative measurement, conducted with Omedia from January 8 to 23, 2022, and from March 5 to 20, 2022, in Douala and Yaoundé. INTERNET 48.2 % of respondents said they had connected to the Internet the...
Children aged 4 to 14 are heavy TV viewers.
Kantar has just published the 2021 edition of AFRICASCOPE KIDS, a study on TV consumption among children aged 4 to 14. According to this study*, 91% of children aged 4 to 14 watch television every day. They spend an average of 4 hours and 7 minutes per day watching TV....
1.9%: the average click-through rate measured in Senegal by Adafri
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
IPTV in Senegal: an exceptional first quarter of 2022 (+114%)
TV advertising investment more than doubled in the first quarter in Senegal, according to Omedia, which tracks TV advertising in several African countries. In three months, TV advertising investment reached 3.8 billion CFA francs, thanks in particular to a 116% increase in January and a 232% increase in March. The...
IPTV in Cameroon: +76% in the first quarter of 2022
TV advertising investments, which had rebounded strongly at the end of 2021 after a more turbulent period, continued to grow during the first quarter of 2022. According to the Omedia institute, which tracks TV advertising investment in several African countries, IPTV increased by +76% in the first quarter of 2021,...
Mobile operators' proprietary platforms account for 26% of the OTT market in Sub-Saharan Africa.
According to the latest study published by DATAXIS, OTT video services continued their strong growth (+30%) between 2020 and 2021. In total, the number of OTT service subscriptions reached 6.5 million at the end of 2021 (compared to 5 million at the end of 2020). Of this total, subscriptions to...
Cameroon: 4.3 million active users on social media
CM d'Afrique, the community that brings together all Community Managers on the African continent, has published the 2021 edition of its study on the figures for the main social networks in Cameroon. According to the study: there are 4.3 million active users on social networks in Cameroon representing an increase...
ASENSIA Africa Group and Opinion Way unveil their study on the digitization of Ivorian households
On May 19 in Abidjan, ASENSIA Africa Group and Opinion Way unveiled their study on the digitization of Ivorian consumers. In recent years, the African continent, like the rest of the world, has been experiencing increasing digitization. The same is true for Côte d'Ivoire, where many households are now connected...