Every year, Médiamétrie conducts a study on TV and radio audiences and Internet usage in Dakar. In a press release issued on January 29, 2026, Médiamétrie announced that the results of the survey conducted with its partner Omedia are available to subscribers and, as usual, provided some overall results. This...
IPSOS SENEGAL publishes its "Predictions for 2026"
Ipsos has just published its "Predictions for 2026" report, which offers an in-depth analysis of Senegalese expectations and outlook for the coming year. Covering a wide range of topics, including societal changes, economic outlook, technology, the 2026 Dakar Youth Olympic Games, and attitudes toward work and the environment, this report...
Sharp decline in advertising investment in Senegal according to Négomedia
Negomedia, the media and digital consulting agency founded by Ahmadou Gueye and based in Senegal, Ivory Coast, and Morocco, has just published a study on the evolution of the Senegalese advertising market. Key findings With a gross investment of 21.3 billion CFA francs, Senegal's advertising market closed 2025 down 21%...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...
HACA terminates contract with KANTAR TNS-MB
On December 17, 2025, the High Authority for Audiovisual Communication (HACA) issued a press release informing all players in the audiovisual and advertising market (TV and radio publishers, advertisers, agencies, and advertising sales houses) that it had "terminated its service contract with KANTAR TNS-MB for the design, implementation, and operation...
Advertising investments: +33% in Guinea in the first half of 2025
There is little data available on advertising investment in Guinea, and when such data does exist, it is not generally disclosed. This lack of visibility on developments in the advertising market is one of the reasons limiting the growth of advertising investment and, consequently, media funding. We shared this observation...
EXCLUSIVE: Ivory Coast: initial results of the new media audience measurement system
ADWEKNOW was able to obtain audience share figures for Ivorian channels measured by KANTAR under the supervision of the HACA for June and July 2025 for the entire population aged 15 and over. First observation: the share of Ivorian channels remains stable regardless of the distribution of these audiences among...
Interview with Arnaud Moisan, Director of Ipsos in Senegal
A few years ago, you founded Omedia with Christophe Gondry and Karim Konaté, and just under two years ago, Omedia was sold to IPSOS, which had closed its offices in 2000 at the time of COVID. What explains IPSOS's return? Ipsos, which had offices until 2020, left Côte d'Ivoire and...
What is the purpose of audience studies?
The recent publication of the official press release from the Africascope study and that of the HACA on media audiences in Côte d'Ivoire has taught us what is already known to all and which is perpetuated from study to study: in French-speaking Africa, everyone watches TV, the Internet continues to...
The good health of television and the internet according to Africascope 2024/2025
As it does every fall, Kantar publishes the results of its Africascope study. This wave of surveys, covering the second half of 2024 and the first half of 2025, covers eight countries and provides results on TV and radio audiences as well as internet usage. According to Florence Ginier, Consulting...