A survey conducted by Ipsos bva confirms the success and popularity of the first season of the show Les Nouveaux Boss in French-speaking Africa. The program was deemed "modern and in tune with the times" by 89% of viewers.While Les Nouveaux Boss has surpassed 95 million views on TV5MONDE's digital...
New call for applications for the measurement of audiovisual media audiences in Côte d'Ivoire
The Ivorian High Authority for Audiovisual Communication (HACA) launches the selection process for a new technical operator responsible for measuring audiovisual media audiences in Côte d'Ivoire. It should be noted that HACA had selected the KANTAR institute during an initial call for applications in early 2025 but then terminated the...
African audiences: TV5MONDE proves popular with young viewers
(press release) The latest Africascope audience survey shows that 67% of Africans aged 15 to 24 watched TV5MONDE during the past month, confirming the strong impact of this French-language media outlet on the younger generation. An engaged audience In this new survey conducted by Kantar*, TV5MONDE once again stands out...
Exclusive Africascope 2025 results: TIKTOK grows by 60%, FACEBOOK stagnates
Adweknow was able to obtain a number of exclusive additional findings on the evolution of internet usage between 2023 and 2025 in the eight countries studied. INTERNET USE Three countries are progressing faster than average: Ivory Coast (+16 points), Gabon (+18 points), and Burkina Faso (+18 points). In 2025, five...
STARLINK, ORANGE-SONATEL, EUTELSAT: the players in Senegal's new INTERNET battle
In Senegal, the most advanced country in French-speaking sub-Saharan Africa in terms of internet connectivity in major cities, a new front has just opened up to improve coverage across the entire country. For several years now, the Senegalese authorities have been committed to reducing the digital divide between Dakar, where...
AFRICASCOPE 2025: Growth of the Internet Stability of TV Continued decline of radio.
As it does every year, Kantar publishes the results of its Africascope benchmark study twice a year. The results published today cover the entire year 2025. Consumption across all media averages 6 hours and 41 minutes per day, spent in front of a screen or listening to the radio. This...
TV, radio, and internet audience in Dakar according to Mediamétrie
Every year, Médiamétrie conducts a study on TV and radio audiences and Internet usage in Dakar. In a press release issued on January 29, 2026, Médiamétrie announced that the results of the survey conducted with its partner Omedia are available to subscribers and, as usual, provided some overall results. This...
IPSOS SENEGAL publishes its "Predictions for 2026"
Ipsos has just published its "Predictions for 2026" report, which offers an in-depth analysis of Senegalese expectations and outlook for the coming year. Covering a wide range of topics, including societal changes, economic outlook, technology, the 2026 Dakar Youth Olympic Games, and attitudes toward work and the environment, this report...
Sharp decline in advertising investment in Senegal according to Négomedia
Negomedia, the media and digital consulting agency founded by Ahmadou Gueye and based in Senegal, Ivory Coast, and Morocco, has just published a study on the evolution of the Senegalese advertising market. Key findings With a gross investment of 21.3 billion CFA francs, Senegal's advertising market closed 2025 down 21%...
2025 retrospective, consolidation of trends and new dynamics
The year 2025 consolidates several trends already mentioned in 2024, but is also characterized by the desire of private actors, whether French or African, public or private, to participate in the development of the African communications and media market. Across the continent, players in the audiovisual, information, digital, and communications...