In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.It all started with "Aïcha": a hit song by SINGUILA in...
Adicom is hosting a private after-work event on May 23 in PARIS
On Thursday, May 23, the ADICOM team is organizing a private networking evening in Paris alongside VIVA-TECH to bring together its community, entrepreneurs, digital professionals, decision-makers, and investors to discuss the opportunities and challenges of digital technology in 2024. The African Digital Community (ADICOM) was created seven years ago with...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...
APRA 2024: exploring the potential of technology, digital platforms, and Artificial Intelligence in public relations
The African Public Relations Association (APRA) has announced the 35th edition of its annual conference, called APRA Côte d’Ivoire 2024. Organized by the communications and public relations group The Holding Opinion & Public Limited (THOP), the event will take place from May 13 to 17, 2024, in Abidjan, with the...
SAVE THE DATE: KANTAR is hosting a webinar on CSR Communication in Africa on May 30, 2023
In its Africascope 2023 study, KANTAR surveyed people in eight French-speaking African countries about their perceptions of environmental and social issues. The results of this study, along with others conducted by Kantar in Africa (Africa Life, Sustainability Sector Index, etc.), show a rise in CSR awareness among the public and...
Aurélie Jarry appointed Managing Director of Havas Red Côte d'Ivoire
HAVAS Africa announces the launch of HAVAS Red Côte d'Ivoire, its new public relations division, which will strengthen Havas Africa's range of expertise in Côte d'Ivoire. HAVAS RED Côte d'Ivoire is headed by Aurélie Jarry, Regional Director of Havas West Africa and Director of the Havas Africa Côte d'Ivoire agency,...
Ivory Coast: new campaign launched to clean up the advertising industry
In recent years, the Ivorian government has been implementing measures to clean up the advertising sector. The focus is on outdoor advertising, particularly illegal advertising. To this end, in 2021, the public authorities launched the digitization of the administrative process for managing urban space occupancy permits in order to limit...
Omenkart agency sets its sights on Benin
The Cameroonian agency Omenkart, which specializes in communication strategy, brand content, and press relations, is embarking on a new phase of its development. Founder Diane Audrey Ngako announced on social media that the agency would be launching its activities in Cotonou, Benin. Founded in 2017, the agency already had a...
Africa: Société Générale scales back operations
In the early 2000s, Africa attracted a large number of players from the Western financial community. And with good reason: the continent seemed full of promise, buoyed by booming demographics, a growing middle class, and rising growth rates. Société Générale, in particular, had captured this high-potential market. A long-standing player...
AFRETAIL – The first retail and franchise forum dedicated to Africa will take place on June 28 in PARIS
Concretiz & EURELIA, the international division of PROCOS, are organizing the first Afretail forum, a meeting between international brands interested in the African continent and local distributors/franchisees.The aim of the forum is to connect international brands and qualified retailers in order to promote opportunities for expansion in Africa while enabling...