Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...
BRAND AFRICA 100 2023: THE MOST ADMIRED MEDIA BRANDS IN AFRICA
As every year on World Africa Day, the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired African brands in 2023, has just been published. Created in 2010, the Brand Africa 100: Africa’s Best Brands ranking analyzes and lists brands and companies in Africa, based on a...
Pitcher Festival 2024: And the winner is…
The Pitcher Festival 2024, which annually recognizes the best African advertising campaigns, took place from May 12 to 18 and awarded prizes in eight categories and 40 subcategories. Four Grand Prizes were awarded to the best campaigns: Dentsu Creative Nigeria wins two Grand Prix awards: Use of Media and Cultural...
Threat of a general strike by the press in Guinea
AFP dispatch Guinea's main press union threatened on Monday to hold an indefinite general strike after the ruling military banned several media outlets amid severe restrictions on freedom of information. The Guinean Press Professionals Union (SPPG) will refer the matter to the Guinean Trade Union Movement on Monday with a view...
McCann Abidjan launches season 2 of SIN for the Beaufort brand
In the era of binge-watching and high demand for brand content, the McCANN Abidjan agency created the second season of the series "SIN" for the Beaufort brand, based on a slice of life of its ambassador, the famous singer SINGUILA.It all started with "Aïcha": a hit song by SINGUILA in...
Adicom is hosting a private after-work event on May 23 in PARIS
On Thursday, May 23, the ADICOM team is organizing a private networking evening in Paris alongside VIVA-TECH to bring together its community, entrepreneurs, digital professionals, decision-makers, and investors to discuss the opportunities and challenges of digital technology in 2024. The African Digital Community (ADICOM) was created seven years ago with...
WALLACE becomes MTN Benin's creative agency and opens an office in Benin
One year after its creation, WALLACE is opening an agency in Benin on behalf of its new client MTN Benin. Behind the apparent simplicity of this sentence lies great excitement and legitimate pride: WALLACE is becoming the creative agency for MTN Benin. For Benoît Dorsemaine and Aymeric Austry, co-founders and...
APRA 2024: exploring the potential of technology, digital platforms, and Artificial Intelligence in public relations
The African Public Relations Association (APRA) has announced the 35th edition of its annual conference, called APRA Côte d’Ivoire 2024. Organized by the communications and public relations group The Holding Opinion & Public Limited (THOP), the event will take place from May 13 to 17, 2024, in Abidjan, with the...
SAVE THE DATE: KANTAR is hosting a webinar on CSR Communication in Africa on May 30, 2023
In its Africascope 2023 study, KANTAR surveyed people in eight French-speaking African countries about their perceptions of environmental and social issues. The results of this study, along with others conducted by Kantar in Africa (Africa Life, Sustainability Sector Index, etc.), show a rise in CSR awareness among the public and...
Aurélie Jarry appointed Managing Director of Havas Red Côte d'Ivoire
HAVAS Africa announces the launch of HAVAS Red Côte d'Ivoire, its new public relations division, which will strengthen Havas Africa's range of expertise in Côte d'Ivoire. HAVAS RED Côte d'Ivoire is headed by Aurélie Jarry, Regional Director of Havas West Africa and Director of the Havas Africa Côte d'Ivoire agency,...