Kwame Senou, President of THOP (The Holding Opinion and Public, a group of integrated communications agencies in French-speaking Africa), has just been appointed to the Global Advisory Board of the Public Relations and Communications Association (PRCA). The Public Relations and Communications Association (PRCA) is the leading professional association for the...
ADICOMDAYS KINSHASA 2024: request the program
Adicomdays will be held on September 20 and 21, 2024, in Kinshasa, and the program for these two days is taking shape: On the first day, ANGÈLE BERTHE, business strategist, founder, and CEO of Hello Pepite and LBC, will present "Structuring irresistible offers or services for your products" from 10...
Launch of Corona Extra beer in Ivory Coast
SOLIBRA launched the international premium beer "Corona Extra," produced by ABInBev, with a major marketing campaign on Friday, August 30, 2024, in Abidjan. This new brand, which strengthens SOLIBRA's premium range consisting of Beaufort Lager, Guinness, Castel, Budweiser, and Sombreros, is the fifth best-selling beer in the world. Beer consumption...
AdicomDays 2024 ticket sales are now open
This year, for their 8th edition, which will take place in Kinshasa on September 20 and 21, Adicomdays is innovating and offering three types of subscriptions. WATCHERS OFFER Access to all plenary conferences and ADICOM AWARDS ceremonies Access to ADICOM After (the party immediately following ADICOM DAYS) Networking opportunities at...
Adicomdays: See you on September 20 and 21 in Kinshasa
The annual gathering of digital professionals will take place on September 20 and 21 in Kinshasa. This year's ADICOM DAYS will focus on the theme of "Digital Business & Return on Investment." The eighth edition of this event, which has successfully promoted digital communication professionals, will feature, as it has...
The 9th edition of the African Cristal Festival will take place on September 26 in Casablanca.
Mehdi El Alj, president of the African Cristal Festival, has reason to celebrate: the ninth edition of the renowned AFRICAN CRITAL festival will take place for the second time under his leadership in CASABLANCA on September 26. Nimo Awil, Creative Director at London-based agency Forsman & Bodenfors, will be the...
Benin engages in marketing and creates its brand signature: "A World of Splendor."
Following the example of Germany, Iceland, Brazil, and Japan, BENIN has adopted a new brand signature entitled "A World of Splendor." The term "nation brand" used by the Benin government in the minutes of the Council of Ministers meeting on June 12 was coined in 1996 by independent political advisor...
BRAND AFRICA 100 2023: THE MOST ADMIRED MEDIA BRANDS IN AFRICA
As every year on World Africa Day, the Brand Africa 100: Africa's Best Brands ranking, which highlights the most admired African brands in 2023, has just been published. Created in 2010, the Brand Africa 100: Africa’s Best Brands ranking analyzes and lists brands and companies in Africa, based on a...
Pitcher Festival 2024: And the winner is…
The Pitcher Festival 2024, which annually recognizes the best African advertising campaigns, took place from May 12 to 18 and awarded prizes in eight categories and 40 subcategories. Four Grand Prizes were awarded to the best campaigns: Dentsu Creative Nigeria wins two Grand Prix awards: Use of Media and Cultural...
Threat of a general strike by the press in Guinea
AFP dispatch Guinea's main press union threatened on Monday to hold an indefinite general strike after the ruling military banned several media outlets amid severe restrictions on freedom of information. The Guinean Press Professionals Union (SPPG) will refer the matter to the Guinean Trade Union Movement on Monday with a view...