Technology Media Global has just published a comprehensive report on the "Creator Economy" in sub-Saharan Africa. The term "Creator Economy" or "influencer marketing economy" refers to all businesses founded by independent content creators who use social media, blogs, and videos to share their work and reach their audience. This activity...
Interview with Mehdi El Alj, CEO of African Cristal Festival
The ninth edition of the African Cristal Festival has come to an end in Casablanca. What are your initial thoughts? This year, the African Cristal Festival took place over one day: with an awards ceremony, of course, but also with conferences featuring inspiring speakers. We wanted a format that encouraged...
Willy Dumbo, star of a commercial for Betclic
Willy Dumbo, the star presenter of Life TV who hosts the daily show Willy à midi, is the lead actor in the latest commercial produced by the Blue Lions/South Next group agency for BETCLIC. A famous personality transformed into a basketball player with supernatural powers, lots of special effects, a...
The 19th Francophonie Summit will take place on October 4 and 5, 2024.
France will host the 19th Francophonie Summit in Villers-Cotterêts on October 4 and 5. This event brings together the 88 member states and governments of the OIF to define the strategic directions of La Francophonie. This is the first time in 33 years that it has been held in France....
Kwame Senou appointed to the PRCA Global Advisory Council.
Kwame Senou, President of THOP (The Holding Opinion and Public, a group of integrated communications agencies in French-speaking Africa), has just been appointed to the Global Advisory Board of the Public Relations and Communications Association (PRCA). The Public Relations and Communications Association (PRCA) is the leading professional association for the...
ADICOMDAYS KINSHASA 2024: request the program
Adicomdays will be held on September 20 and 21, 2024, in Kinshasa, and the program for these two days is taking shape: On the first day, ANGÈLE BERTHE, business strategist, founder, and CEO of Hello Pepite and LBC, will present "Structuring irresistible offers or services for your products" from 10...
Launch of Corona Extra beer in Ivory Coast
SOLIBRA launched the international premium beer "Corona Extra," produced by ABInBev, with a major marketing campaign on Friday, August 30, 2024, in Abidjan. This new brand, which strengthens SOLIBRA's premium range consisting of Beaufort Lager, Guinness, Castel, Budweiser, and Sombreros, is the fifth best-selling beer in the world. Beer consumption...
AdicomDays 2024 ticket sales are now open
This year, for their 8th edition, which will take place in Kinshasa on September 20 and 21, Adicomdays is innovating and offering three types of subscriptions. WATCHERS OFFER Access to all plenary conferences and ADICOM AWARDS ceremonies Access to ADICOM After (the party immediately following ADICOM DAYS) Networking opportunities at...
Adicomdays: See you on September 20 and 21 in Kinshasa
The annual gathering of digital professionals will take place on September 20 and 21 in Kinshasa. This year's ADICOM DAYS will focus on the theme of "Digital Business & Return on Investment." The eighth edition of this event, which has successfully promoted digital communication professionals, will feature, as it has...
The 9th edition of the African Cristal Festival will take place on September 26 in Casablanca.
Mehdi El Alj, president of the African Cristal Festival, has reason to celebrate: the ninth edition of the renowned AFRICAN CRITAL festival will take place for the second time under his leadership in CASABLANCA on September 26. Nimo Awil, Creative Director at London-based agency Forsman & Bodenfors, will be the...