Havas Africa is looking for a Content Strategist to join its team in Abidjan Mainresponsibilities As a Content Strategist, you will play a key role in designing, planning, and optimizing content for our clients. You will work closely with the creative and digital teams to: Develop editorial strategies for social...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
"Dajé, Ànd, Win!": AG Partners and the European Union reinvent institutional communication
As part of the Global Gateway strategy, the European Union and Senegal are adopting an innovative advertising approach to speak directly to young Senegalese people. Designed by a consortium of agencies, bringing together AG Partners Senegal and PHRENOS Belgium, the "Dajé, Ànd, Gagner!" (Meet, collaborate, win!) will run for three years...
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...
Ramadan 2025: winning strategies.
The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...
Foir'Fouille will open its first store in Douala in the first half of the year.
The Duval Group has just announced in a press release a strategic partnership in Africa aimed at developing a master franchise for La Foir'Fouille, a brand specializing in discount home furnishings, created in 1975 and developed as a franchise since 1984. This ambitious partnership aims to offer products at the...
Princesse Tatie, Dolait, and Secret, favorite food brands in Cameroon
The Pondo Brand Awards were created by the creative and brand expression agency PondoWiz, with the help of another Cameroonian branding agency: Kreon DSC. They recognize Cameroonians' favoritebrands. The results were obtained from more than 12,000 votes collected over a four-week period, from December 18, 2024, to January 15, 2025....
Caractère agency is looking for a Junior Strategy Planner
The CARACTERE agency based in DAKAR is looking for a Junior Strategy Planner. Passionate about brand life in Africa.Curious about everything.Analytical skills honed by initial experience in a communications agency working with major brands and by solid training. Convinced that the (ir)relevance of an advertising positioning can change everything.This job...
Wallace Agency is seeking an Art Director/Graphic Designer and a Social Media Manager.
Both positions are based in Dakar, Senegal. Full-time on-site starting in March 2025 ARTISTIC DIRECTOR/GRAPHIC DESIGNER: PLEASE SUBMIT A PORTFOLIO AND RECENT REFERENCES.RESPONSIBILITIES: EXPERIENCE: 5-10 years of experience in a digital agency or advertising agency. SKILLS:➔ Advertising culture and artistic curiosity➔ Proficiency in graphic design tools (Adobe Suite, generative AI,...
CONCERTO opens a new office in DAKAR
CONCERTO, the public affairs firm already present in Abidjan, Casablanca, Dubai, Cape Town, Nairobi, and Paris, continues its expansion in Africa with the acquisition of Insign Africa in Dakar, which becomes Concerto Senegal. Concerto Senegal brings together a team of 15 communications experts and becomes the group's creative studio, headed...