Ramadan 2025: winning strategies. 

The Com & Talk Agency has just published the main findings of a study conducted with Integrate, a market research institute specializing in Morocco, Algeria, and Tunisia affiliated with the KANTAR group, on the topic of media consumption and winning strategies for Moroccan advertisers during the month of Ramadan. The...

Caractère agency is looking for a Junior Strategy Planner

The CARACTERE agency based in DAKAR is looking for a Junior Strategy Planner. Passionate about brand life in Africa.Curious about everything.Analytical skills honed by initial experience in a communications agency working with major brands and by solid training. Convinced that the (ir)relevance of an advertising positioning can change everything.This job...

Wallace Agency is seeking an Art Director/Graphic Designer and a Social Media Manager.

Both positions are based in Dakar, Senegal. Full-time on-site starting in March 2025 ARTISTIC DIRECTOR/GRAPHIC DESIGNER:  PLEASE SUBMIT A PORTFOLIO AND RECENT REFERENCES.RESPONSIBILITIES: EXPERIENCE: 5-10 years of experience in a digital agency or advertising agency. SKILLS:➔ Advertising culture and artistic curiosity➔ Proficiency in graphic design tools (Adobe Suite, generative AI,...

CONCERTO opens a new office in DAKAR

CONCERTO, the public affairs firm already present in Abidjan, Casablanca, Dubai, Cape Town, Nairobi, and Paris, continues its expansion in Africa with the acquisition of Insign Africa in Dakar, which becomes Concerto Senegal. Concerto Senegal brings together a team of 15 communications experts and becomes the group's creative studio, headed...

Retrospective 2024: the sequel

Our 2024 retrospective, the first articles of which were published at the end of the year, focuses on the major topics that marked the year just ended and that will certainly be at the center of media conversations in French-speaking Africa in 2025. The first part of this retrospective focused...

Senegal: towards modernization of the legal framework for advertising

The Minister of Communication, Telecommunications, and Digital Technology, Alioune Sall, presented, in the presence of government agencies and technical services, the Dakar City Council, the Association of Advertising Professionals of Senegal (APRPS), and members of the Coordination of Press Associations of Senegal, an ambitious draft bill that takes into account...