A new stage in the rollout of the Carrefour brand in Cameroon. Work is currently underway in the city of Yaoundé to build a second supermarket operated by the French retailer. The second Carrefour supermarket will be located within the Douala Grand Mall & Business Park, a shopping center currently...
Press release: Altavia acquires pan-African agency Blue Lions
Altavia is strengthening its presence on the African continent and acquiring the pan-African digital communications agency Blue Lions . This acquisition is part of the Altavia group's growth strategy, one of the objectives of which is to roll out its service offerings in one of tomorrow's major markets. Founded in...
MaxAfrica signs Moov Côte d'Ivoire's latest campaign
At a press conference held on January 15 in Abidjan, global satellite operator Eutelsat officially launched its Konnect Africa service in Côte d'Ivoire. The aim is to cover the entire country by 2020 through partnerships with several local organizations. The connectivity service will be based on affordable and accessible offers...
2018 retrospective: brands and brand content
As the internet continues to develop across Africa, marked in particular by growing use of social media, digital marketing is becoming increasingly important in corporate strategies. Brand content, digital campaigns, influencer marketing... In 2018, brands in French-speaking Africa embraced communication channels 2.0. The rise of web series In a rapidly...