At a press conference held on January 15 in Abidjan, global satellite operator Eutelsat officially launched its Konnect Africa service in Côte d'Ivoire. The aim is to cover the entire country by 2020 through partnerships with several local organizations. The connectivity service will be based on affordable and accessible offers...
2018 retrospective: brands and brand content
As the internet continues to develop across Africa, marked in particular by growing use of social media, digital marketing is becoming increasingly important in corporate strategies. Brand content, digital campaigns, influencer marketing... In 2018, brands in French-speaking Africa embraced communication channels 2.0. The rise of web series In a rapidly...