"Princess Tatie," a campaign by Voodoo

The Voodoo agency signs the latest campaign for Sucaf Côte d’Ivoire Brief In order to present its new positioning and brand signature, Sucaf Côte d’Ivoire takes us back to our childhood by highlighting the sensation, well-being, and happiness we feel when we taste sweets made with Princesse Tatie sugar. All...

Blédine Préci'eux: the new campaign from the Voice Africa agency

The Senegalese agency Voice Africa is supporting the Blédine brand in a new campaign, "Blédine Préci’eux." Brief Promote Blédine and highlight the rational benefits of its products. Distribution Pan-African campaign: Senegal, Cameroon, Ivory Coast, etc. National and pan-African distribution. Credits Artistic Director: Céline Lequeux Account Manager: Juliette Anna Sylva /...

Grand Jury of African Advertising: winners of the 7th edition

The 7th edition of the Grand Jury of African Advertising rewarded Ivorian creativity on June 15 in Abidjan. This new edition was organized by the advertising agency Odyssée Pub and chaired by Ivorian entrepreneur Marie-Antoinette Kouamé. Read also: Interview with Marie-Antoinette Kouamé, President of the Grand Jury for Advertising Dedicated...

AFRICAN CRISTAL MAD SUMMIT 2019: The winners

The various juries that met in Marrakech from June 13 to 16 awarded a total of 61 Cristal White, 32 Cristal Ispahan, and 17 Cristal Sahara awards, as well as four MAD awards, the highest accolade for the most creative campaigns. The four campaigns that received the highest distinction were:...