With just a few weeks to go before the elections, the Ivorian communications ecosystem welcomes a new player: Media Advice Training (MAT). Specializing in media training, communications consulting, and audiovisual production, this new entity was created to support business leaders, public figures, and politicians in their communications. In addition to...
What strategies are used for advertising displays in Dakar and Abidjan?
There are few studies on the use of billboards by advertisers in French-speaking Africa, even though it is a major medium in many countries. An analysis of the comparative situation in the capitals of Senegal and Côte d'Ivoire shows the very different situations between the two countries and sheds light...
TV advertising investment in Côte d'Ivoire: 31.3% in the first half of 2020
TV advertising investment grew by 31.3% in the first half of 2020 in Côte d'Ivoire. This growth, which was seen in each of the first six months of the year, highlights advertisers' growing interest in the new DTT channels despite the slowdown caused by the health crisis. The top 10...
TV advertising investment in Cameroon: down 9.7% in the first half of 2020
TV advertising investments fell by 9.7% in the first half of 2020 in Cameroon. The health crisis had a significant impact, with the second quarter down 18.2% compared to 2019, despite the year having started well with a 3.4% increase in the first quarter of 2020 compared to 2019. It...
New Ivorian digital terrestrial television channels continue to boost the TV advertising market
According to the Omedia institute, which tracks television advertising revenue in Cameroon, Senegal, and Ivory Coast, gross advertising investment has nearly doubled in one year (+85%). NCI and A+ Ivoire were joined by Life TV, which launched on June 26, 2020. As a result, the advertising market for July 2020...
CAMEROON: CRTV and Canal2 lost 50% of their advertising revenue in July.
According to the Omedia institute, which tracks television advertising revenue in Cameroon, Senegal, and Ivory Coast, the two Cameroonian channels lost 50% of their advertising revenue in July 2020 compared to July 2019. The top 10 advertisers for the month were mainly in the health and beauty, telecommunications, and sports...
Senegal: TV advertising investments continue to decline
According to the Omedia institute, TV advertising investment fell by 20% in July compared to July 2019. This decline follows a particularly difficult month of June (-38% vs. June 2019). See also: TV advertising market down 9% in the first half of 2020 in SENEGAL It should be noted that...
Senegal wants to reform its advertising code
Senegal should soon be in a position to reform its advertising code. The Minister of Culture and Communication, Abdoulaye Diop, recently announced his intention to set up a national commission tasked with devising and designing a new regulatory framework for advertising stakeholders. The Senegalese advertising market has been growing for...
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants