Category: Communication-en

The Omedia Institute, which conducts monthly surveys of advertisers' television advertising investments, has just published its data for November 2020. According to the institute, TV advertising investments in November vs. November last year are up slightly (+3.9%) in Cameroon. The significant decline from April to August has not been recovered...

According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investments, these investments rose sharply in Senegal for the fourth consecutive month (+19.3%) in November compared to November last year. The advertisers most present on television in Senegal are very diverse. Of course, there are the major...

The Ivorian outdoor advertising ecosystem welcomes a new player, Nymba, a platform for digitizing the process of purchasing urban billboard space. The Varley Halls advertising agency officially launched the platform at the end of December during a press conference attended by advertisers and communications professionals. Named "Nymba," this new platform...

According to the Omedia institute, which tracks television advertising revenue in several French-speaking African countries, TV advertising investment in Côte d'Ivoire continued to grow in October. With a 44.2% increase compared to the same month in 2019, the Ivorian advertising market continues the momentum of September, which also saw growth...

According to the Omedia institute, TV advertising investment in Senegal continued to grow in October. With an 8.5% increase compared to the same month in 2019, the Senegalese advertising market is confirming its return to the momentum it lost in the first half of the year due to the health...

According to the Omedia institute, TV advertising investment did not increase in October 2020 compared to October 2019. After several months of sharp decline, advertising investment picked up slightly in September, with an increase of +10% compared to September 2019. In October, this recovery did not continue, as TV advertising...

Once again, the Ivorian advertising market grew significantly in September, according to data published monthly by Omedia. With 1.063 billion CFA francs spent in September 2020, the advertising market grew by 69.4% compared to the same period last year, reaching its highest level ever and even slightly exceeding March 2020,...

Following the series "Maitresse d'un homme marié" (Mistress of a Married Man), Pod et Marichou, and the web series created for the Patisen brand, Marodi TV stands out in the production sector with series that have racked up millions of views online, not to mention their popularity with Senegalese viewers....

According to the Omedia Institute, a new record was set in August 2020 in Côte d'Ivoire: the combined advertising investment of the three RTI channels, A + Ivoire, NCI, and Life TV showed an increase of nearly 70% compared to the previous year and came close to the billion CFA...