The Caractère agency is looking for an Artistic Director with at least 5 years of experience. The position is based in DAKAR and is offered on a full-time, in-person basis. The successful candidate must be capable of conceiving and managing ambitious and creative 360° campaigns. More than just a visual...
Havas announces the appointment of Alberto Canteli as Executive Chairman for Havas Africa
Following the recent appointment of Provit Chemmani as CEO Africa, based in Johannesburg, Havas announces the appointment of Alberto Canteli as Executive Chairman Africa, effective September 1, alongside his roles as Chairman and CEO of Havas Northern, Central & Eastern Europe, Benelux, and the Middle East. This strategic appointment underscores...
Adicomdays 2026: Save the date and become a partner of the event.
The 10th edition of Adicomdays will take place on April 9 and 10, 2026, in Abidjan. For 10 years, Adicomdays has become the must-attend event in the world of digital creation in Africa, bringing together hundreds of participants every year. In 2026, Adicom Days will be even bigger, with more...
TV5MONDE chooses Gédéon agency to reinvent its brand
(Press release) TV5MONDE has chosen the Gédéon agency to illustrate its new brand platform. Starting in fall 2025, this will include a new logo and a new look for its channels, video platform, and mobile apps available worldwide. As part of the new strategic plan led by its CEO Kim...
Pitcher Festival 2025: CARACTERE, WALLACE, AG Partners, McCANN DAKAR, BENNETT AFRICA, VOICE AFRICA, and CANAL+ agencies win multiple awards
The Pitcher Festival, a must-attend event for African creativity in the fields of marketing, advertising, media, digital, and entertainment, held its 2025 edition from May 15 to 17 in Lagos. This year, the festival highlighted the theme "Prosperity fueled by culture and innovation," emphasizing the convergence of African traditions and...
When advertising cuts the engines, brands are guaranteed to go downhill
An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...
Havas Africa is looking for a Content Strategist
Havas Africa is looking for a Content Strategist to join its team in Abidjan Mainresponsibilities As a Content Strategist, you will play a key role in designing, planning, and optimizing content for our clients. You will work closely with the creative and digital teams to: Develop editorial strategies for social...
How Ivorian brands used television in 2024
As it does every year, Adweknow has compiled a wealth of information based on television advertising data published monthly by IPSOS, providing insights into how brands managed their TV advertising presence in Côte d'Ivoire in 2024. Key findings Only 44 advertisers appear at least once in the monthly TOP 10....
"Dajé, Ànd, Win!": AG Partners and the European Union reinvent institutional communication
As part of the Global Gateway strategy, the European Union and Senegal are adopting an innovative advertising approach to speak directly to young Senegalese people. Designed by a consortium of agencies, bringing together AG Partners Senegal and PHRENOS Belgium, the "Dajé, Ànd, Gagner!" (Meet, collaborate, win!) will run for three years...
Ramadan 2025 in Senegal: between spirituality, consumption, and traditions
This week, we published a Moroccan study on successful communication strategies during Ramadan. Almost simultaneously, IPSOS published the 2025 edition of the Ramadan Handbook, which highlights in even greater detail the main trends and changes associated with this key period. A month of spirituality and solidarity According to the study,...