Following on from the information published by Adweknow on the evolution of the advertising market in Guinea in the first half of 2025, here are the TOP 15 advertisers in 2025 in terms of outdoor advertising. Outdoor advertising is the leading medium in Guinea. It accounts for 66% of total...
AFRICAN CRISTAL FESTIVAL: Mehdi El Alj's favorite campaigns
During the November broadcast of MEDIASTORIES, Mehdi EL ALJ, President of the African Cristal Festival, presented his favorite entries, which were awarded prizes by the jury and produced by agencies from French-speaking sub-Saharan Africa or by pan-African actors: The campaign for the EU carried out by AG PARTNERS DAKAR...
PUBLICIS AFRICA GROUP named African Network of the Year at the African Cristal Festival
At the 2025 edition of the African Cristal Festival, which took place on October 15 in Casablanca, the Publicis Africa Group and AG Partners Africa stood out in particular, confirming their central place in the continent's creative dynamic. The Publicis Africa group won the African Network of the Year award,...
The DAKAR DIRCOM MEET will be held on Saturday, September 27, 2025, in DAKAR.
This gathering of corporate communications professionals, initiated by Business Africa magazine, aims to bring together all players in the sector to discuss issues of common interest and share experiences. Topics covered Communication as a Tool for Business Performance Corporate Communication in the Age of Social Media & AI Corporate Communication:...
The Caractère agency is seeking an experienced Art Director.
The Caractère agency is looking for an Artistic Director with at least 5 years of experience. The position is based in DAKAR and is offered on a full-time, in-person basis. The successful candidate must be capable of conceiving and managing ambitious and creative 360° campaigns. More than just a visual...
Havas announces the appointment of Alberto Canteli as Executive Chairman for Havas Africa
Following the recent appointment of Provit Chemmani as CEO Africa, based in Johannesburg, Havas announces the appointment of Alberto Canteli as Executive Chairman Africa, effective September 1, alongside his roles as Chairman and CEO of Havas Northern, Central & Eastern Europe, Benelux, and the Middle East. This strategic appointment underscores...
Adicomdays 2026: Save the date and become a partner of the event.
The 10th edition of Adicomdays will take place on April 9 and 10, 2026, in Abidjan. For 10 years, Adicomdays has become the must-attend event in the world of digital creation in Africa, bringing together hundreds of participants every year. In 2026, Adicom Days will be even bigger, with more...
TV5MONDE chooses Gédéon agency to reinvent its brand
(Press release) TV5MONDE has chosen the Gédéon agency to illustrate its new brand platform. Starting in fall 2025, this will include a new logo and a new look for its channels, video platform, and mobile apps available worldwide. As part of the new strategic plan led by its CEO Kim...
Pitcher Festival 2025: CARACTERE, WALLACE, AG Partners, McCANN DAKAR, BENNETT AFRICA, VOICE AFRICA, and CANAL+ agencies win multiple awards
The Pitcher Festival, a must-attend event for African creativity in the fields of marketing, advertising, media, digital, and entertainment, held its 2025 edition from May 15 to 17 in Lagos. This year, the festival highlighted the theme "Prosperity fueled by culture and innovation," emphasizing the convergence of African traditions and...
When advertising cuts the engines, brands are guaranteed to go downhill
An airplane with its engines shut down does not crash immediately. It glides. Then, sooner or later, it loses altitude. This striking metaphor, borrowed from the Ehrenberg-Bass Institute study, perfectly illustrates the fate of brands that stop communicating. Faced with the temptation to cut media budgets—usually to save money—a crucial...