Advertising investments by TV advertisers doubled in December compared to the same month last year. In December alone, channels surveyed by Omedia collected nearly 1.9 billion CFA francs in gross advertising investments. As every month, the market is dominated by major advertisers in the telecoms, beverages, and cleaning/hygiene/beauty products sectors....
CANAL+ International unveils a new advertising campaign created by BETC
One year after opening its first SUPECO store in Abidjan, Ivory Coast, the CFO Retail group inaugurated its second store on February 4. Located in Yopougon in the Niangon district, the new store, called "SUPECO Terminus 47," covers an area of 750 square meters and offers nearly 3,000 food items...
IPTV in Cameroon: -16.9% in the second half of the year
2020 was a particularly difficult year for TV channels CRTV and CANAL2. While the first half of the year was already down 9.7% due to the health crisis, the second half did not allow the two channels studied to recover, ending down 16.9% compared to the second half of 2020....
Crisis meeting for Ivorian communications agencies
Advertising budgets are down due to the health crisis, advertisers are managing their own ad space purchases, licensing fees have gone from $1 million to $1.5 million, and there's talk of a new advertising law. Communication agencies are facing tons of challenges at the start of 2021. Faced with so...
IPTV in Senegal: +9.8% in the second half of the year
While their latest audience figures have not been very favorable, the year is ending on a rather positive note in terms of revenue for Senegalese channels. According to the Omedia institute, which conducts advertising audits in several African countries, TV advertising investment in December 2020 increased by 25.4% to reach...
Ivory Coast: TV advertising investments in November 2020 down compared to 2019
For the first time this year, TV advertising investment is down in Côte d'Ivoire. According to figures from Omedia, which monitors advertising in several African countries, November 2020 saw a decline of 10.3%, with a total of just over 750 million CFA francs. The situation in Côte d'Ivoire in 2020...
IPTV in CAMEROON: slight increase in November
The Omedia Institute, which conducts monthly surveys of advertisers' television advertising investments, has just published its data for November 2020. According to the institute, TV advertising investments in November vs. November last year are up slightly (+3.9%) in Cameroon. The significant decline from April to August has not been recovered...
IPTV in Senegal: 19.3% growth in November
According to the Omedia institute, which conducts monthly surveys of advertisers' television advertising investments, these investments rose sharply in Senegal for the fourth consecutive month (+19.3%) in November compared to November last year. The advertisers most present on television in Senegal are very diverse. Of course, there are the major...
Ivory Coast: Nymba, the platform for digitizing the urban billboard advertising purchasing process
The Ivorian outdoor advertising ecosystem welcomes a new player, Nymba, a platform for digitizing the process of purchasing urban billboard space. The Varley Halls advertising agency officially launched the platform at the end of December during a press conference attended by advertisers and communications professionals. Named "Nymba," this new platform...
ADWESEARCH: the major survey on the outlook for the advertising market in 2021
Take part in our major survey, "Prospects and realities of the advertising market in French-speaking sub-Saharan Africa in 2021," by completing the online questionnaire. Click on one of the links below: ADVERTISER Questionnaire For individuals who hold a position related to media and advertising at an advertiser https://fr.surveymonkey.com/r/KT67HKQ AGENCY/MEDIA Questionnaire...