A leading player in the digital world in French-speaking sub-Saharan Africa, Adicomdays announces the official release of its first guide to African influencers. Designed as an interactive roadmap, this guide is the result of several years of analysis and interpretation of influencer marketing, which is growing increasingly popular on the...
McCann Abidjan signs the ORABANK group's resilience campaign
The curtain falls on 2021. It has been a challenging year for Africa, but also a year full of projects. Many players have shown energy and initiative despite the ongoing COVID-19 pandemic. 2021 has once again put the spotlight on innovative players and ambitious projects that have greatly contributed to...
Who is Sannae Sabbak, founder of the Saba Communication agency?
Sannae Sabbak is the founder of the Saba Communication agency. Since 2011, Sannae Sabbak has been supporting institutions, governments, and public figures in sub-Saharan Africa with their communications, particularly their digital communications. A true entrepreneur, Sannae has been working for 10 years to promote the progress of the African continent...
Who will win the 2021 Adicomawards?
The 2021 Adicomawards ceremony took place on December 4 in Dakar, welcoming more than 300 participants in person and 10,000 people connected via Facebook. "Our vision remains the same: to unite the African digital community and help Africans understand that by using digital creativity and storytelling, we can truly have...
IPTV in Senegal in the third quarter of 2021: +7.2% vs. 2020
TV advertising investments measured by the Omedia institute in Senegal amounted to 2,952,950,000 CFA francs in the third quarter of 2021, up +7.2% compared to the same period in 2020.
IPTV in Cameroon: 11.1% growth in the third quarter of 2021
TV advertising investments measured by the Omedia institute in Cameroon are up +11% in the third quarter of 2021 compared to the same period in 2020. Just under 1 billion CFA francs was invested by advertisers on the TV channels CANAL2 and CRTV during July, August, and September. In total,...
Advertising investments in Côte d'Ivoire down sharply in the third quarter of 2021
After a very strong increase of +28.6% in the first half of 2021, following a record year in 2020 ending at +49% compared to 2019, TV advertising investments in Côte d'Ivoire fell sharply by -16% in the third quarter of 2021. Is this a temporary downturn or the beginning of...
International group Avisa Partners announces acquisition of Africa-focused communications agency 35°Nord
Avisa Partners, a business intelligence, international affairs, and cybersecurity firm, and 35°Nord, a communications and influence agency specializing in Africa, announce a capital alliance. Since its creation in 2010, Avisa Partners has relied on a collective of high-level partners and consultants, strong organic growth, and numerous acquisitions to accelerate its...
Brand Africa will recognize and rank the "Best Places in Africa"
Brand Africa will recognize and rank the "Best Places in Africa" for tourism, investment, and citizen engagement in Africa. Brand Africa today launched "Brand Africa | Best Places in Africa," a pan-African initiative to recognize and rank the best places for tourism, investment, and citizen engagement in Africa. The initiative...
ADICOMDAYS 2021: the names of the first speakers have been revealed!
For its fifth edition, the Adicomdays team is once again confirming its commitment to the digital communications ecosystem by enabling as many people as possible to attend the event both virtually and in person. This year, ADICOMDAYS will focus on the theme of "STORYTELLING MADE IN AFRICA" and will take...