TV advertising investments measured by the Omedia institute in Senegal amounted to 2,952,950,000 CFA francs in the third quarter of 2021, up +7.2% compared to the same period in 2020.
IPTV in Cameroon: 11.1% growth in the third quarter of 2021
TV advertising investments measured by the Omedia institute in Cameroon are up +11% in the third quarter of 2021 compared to the same period in 2020. Just under 1 billion CFA francs was invested by advertisers on the TV channels CANAL2 and CRTV during July, August, and September. In total,...
Advertising investments in Côte d'Ivoire down sharply in the third quarter of 2021
After a very strong increase of +28.6% in the first half of 2021, following a record year in 2020 ending at +49% compared to 2019, TV advertising investments in Côte d'Ivoire fell sharply by -16% in the third quarter of 2021. Is this a temporary downturn or the beginning of...
International group Avisa Partners announces acquisition of Africa-focused communications agency 35°Nord
Avisa Partners, a business intelligence, international affairs, and cybersecurity firm, and 35°Nord, a communications and influence agency specializing in Africa, announce a capital alliance. Since its creation in 2010, Avisa Partners has relied on a collective of high-level partners and consultants, strong organic growth, and numerous acquisitions to accelerate its...
Brand Africa will recognize and rank the "Best Places in Africa"
Brand Africa will recognize and rank the "Best Places in Africa" for tourism, investment, and citizen engagement in Africa. Brand Africa today launched "Brand Africa | Best Places in Africa," a pan-African initiative to recognize and rank the best places for tourism, investment, and citizen engagement in Africa. The initiative...
ADICOMDAYS 2021: the names of the first speakers have been revealed!
For its fifth edition, the Adicomdays team is once again confirming its commitment to the digital communications ecosystem by enabling as many people as possible to attend the event both virtually and in person. This year, ADICOMDAYS will focus on the theme of "STORYTELLING MADE IN AFRICA" and will take...
Kawarizmi launches Africa's first programmatic DOOH campaign
Kawarizmi, a specialist in offline, online, and programmatic media buying, has just completed the very first programmatic DOOH (digital out-of-home) activation on the African continent (excluding South Africa). Read also: Kawarizmi connects advertisers to African markets. The operation is part of a vast media plan rolled out this summer in...
BLUE LIONS strengthens its team with five new arrivals
Altavia Blue Lions, the digital agency specializing in supporting global brands in Africa, the Indian Ocean, and the Middle East, announces several new arrivals to strengthen its consulting teams in Paris and Dubai. Anne Petiteau (formerly of Bureau Veritas) & Lila Amalou (formerly of Cojecom) as senior project managers, Charlotte...
The ADICOMAWARDS 2021 are now open!
A few weeks ago, the Totem Experience team officially announced the launch of the fifth edition of Adicomdays, the event that brings together the major players in digital technology on the African continent. The next edition of Adicomdays will take place in two stages, first in Abidjan on October 28,...
IPTV in Ivory Coast: +50% in June and +28.6% in the first half of 2021
The latest figures from the Omedia institute, which tracks advertisers' gross advertising spending in Côte d'Ivoire, show a very strong increase in the TV advertising market (IPTV) in June 2021 (+50% vs. June 2020). Overall, the first half of the year saw growth of +28.6% compared to the first half...