Category: Creations

The Senegalese agency Voice Africa is supporting the Blédine brand in a new campaign, "Blédine Préci’eux." Brief Promote Blédine and highlight the rational benefits of its products. Distribution Pan-African campaign: Senegal, Cameroon, Ivory Coast, etc. National and pan-African distribution. Credits Artistic Director: Céline Lequeux Account Manager: Juliette Anna Sylva /...

Following the change in packaging for Bonnet Rouge products marketed by the Friesland group, this campaign was created by the VOODOO agency to reaffirm the product's attributes and communicate the brand's new promise: "Happiness for a great start to the day." TV commercial, billboards, radio commercial

The 2019 edition of the AFRICAN CRISTAL MEDIA & ADVERTISING SUMMIT took place from June 13 to 16 in Marrakech. This was both the seventh edition of this unique event, which brings together agencies, advertisers, and media outlets from across Africa every year, and the very first edition of a...

The various juries that met in Marrakech from June 13 to 16 awarded a total of 61 Cristal White, 32 Cristal Ispahan, and 17 Cristal Sahara awards, as well as four MAD awards, the highest accolade for the most creative campaigns. The four campaigns that received the highest distinction were:...

This Ivoire quality campaign, carried out at the end of 2018, is part of a strategy to strengthen the beer brand's presence in Côte d'Ivoire. Approach: This is a "dual-visual" campaign, one focused on the product (pouring) and the other on consumption, in print and digital media (no TV commercials)....

At a press conference held on January 15 in Abidjan, global satellite operator Eutelsat officially launched its Konnect Africa service in Côte d'Ivoire. The aim is to cover the entire country by 2020 through partnerships with several local organizations. The connectivity service will be based on affordable and accessible offers...