The 2021 Adicomawards ceremony took place on December 4 in Dakar, welcoming more than 300 participants in person and 10,000 people connected via Facebook. "Our vision remains the same: to unite the African digital community and help Africans understand that by using digital creativity and storytelling, we can truly have...
Pitcher Festival: Caractère agency wins grand prize for advertising film
A small event was held on May 22 in Nigeria during the awards ceremony for the Pitcher Festival of Creativity organized by CHINI Africa, as an independent Senegalese agency managed to beat out South African and Nigerian agencies that have been accustomed to dominating the awards for their advertising campaigns...
The latest campaign from the Dolima brand: "Meew mi sunu meew la – this milk belongs to all of us."
Launch film for the Dolima fresh milk range: "Meew mi sunu meew la – this milk belongs to all of us." Creation, production, and direction: Aymeric Austry DOP: Romain Vallade Executive production: Ibra Dia Voice Over: Ndongo D Music: Faada Freddy THE BRIEFAfter yogurt, thiakry (a mixture of yogurt and...
Voice Africa agency signs anti-piracy campaign
Voice Africa has signed up to the Convergence association's 360 anti-piracy campaign featuring Senegalese television stars Khalima Gadji, Ndiaye Ciré Bâ, Pape Oumar Diop, and Sanekh. The campaign aims to raise awareness among all family members about the illegality of television accessed via a pirate network.
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
Chouette Prod unveils the making of the launch campaign for DaybyDay Men deodorants
"Stop COVID-19 misinformation" challenge: Discover three new campaigns from young advertising talents
Since March 30, young advertising talents, supported by their agencies, have been mobilizing to take up the challenge "Stop Fake News: COVID-19." Here are three new campaigns that have been added to those already published on social media and the Union Francophone website. A total of 88 young talents have...
Chouette Prod' and 6ème Sens are producing the PRESSEA campaign for the Kirène group.
Chouette Prod’ and the 6ème Sens agency are supporting the Kirène group’s expansion into Ivory Coast with this campaign created for the launch of the PRESSEA brand.
FREE Business campaign by McCANN Dakar
New launch campaign for the Free Business brand. McCANN Dakar Agency Artistic Director: Gregory Grunitzky Director: Fabrice Pierre Copywriter: Sophia KA Photographer: Hussein EZZEDINE Production company: Challenger Factory Project manager: Yann Kourouma Watch the ad here See also: Interview with the McCann Dakar team for the launch of Free